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Recommendations: <br />1. Better lighting and cameras should also be added in key corners/alleys connected to <br />neighborhoods where people park, not just restricted to parking structures. <br />2. Adjustments to allow parking 8am-4am should be limited to business -front streets <br />and not residential neighborhoods to lessen the burden of downtown development <br />on adjacent neighborhoods. <br />3. The creation of an identity brand must be done with the community. The economic <br />study conducted by The Next Practice, "A Study of Demand and Supply for Wellness <br />Goods and Services in Downtown Santa Ana, California" revealed the need for a <br />unified identity. It is our expectation that the brand be collectively developed. <br />4. Criteria should be developed to guide city -sponsorship of events so that there are <br />clear ways in how the City decides which year-round events will be promoted. <br />S. Some of the items in the plan are covered by BID funding (especially marketing). <br />With this plan, the City will be further subsidizing businesses . <br />6. In the process of adoption for the Wellness District Resolution, we were told that <br />businesses could not be incentivized to form a Wellness District. However, the <br />Parking Modernization Plan does this through grants for sidewalk cafe/outdoor <br />dining. These should be costs covered by a business, and funds should instead be <br />used for incentivizing businesses that promote health and wellness and sponsorship <br />of events that meet a certain criteria. We recommend that 5% of funding generated <br />through this plan go toward community -led and organized events that promote <br />health, wellness, and culture. <br />In summary, if the Downtown Enhancements and Downtown Modernization Plan is <br />approved by the Council, we expect that it will be implemented with transparency and <br />involvement of all stakeholders impacted, including community residents. <br />I appreciate your attention to this important matter. Please feel free to call me if you have <br />any questions. I can be reached at 714-542-7792 ext. 1021. <br />Sincerely, <br />� jr <br />Nancy Mejia, MSW,H <br />Director, Communit gagement & Advocacy <br />PREVENTION EDUCATION ACTION <br />