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marketing efforts of the buildings, reducing vacancy rates, <br />increasing commercial activity, and allowing the property <br />owner the ability to maximize the existing structures to their <br />fullest potential. The placement of these signs has been <br />carefully analyzed and is intended to reduce visual clutter <br />while also increasing each building's visibility and the overall <br />project site's branding efforts. <br />3. That the granting of a variance will not be materially detrimental to <br />the public welfare or injurious to surrounding property. <br />The granting of the variance will not be detrimental to the <br />public or surrounding properties. The signs are intended to <br />be visible from heavily - traveled commercial corridors and the <br />adjacent Costa Mesa Freeway. The site location and <br />building placement minimize any possibility of visual <br />intrusion onto surrounding commercial properties. <br />Moreover, the nearest residential communities are located <br />almost 500 feet away to the southwest and the northeast. <br />4. That the granting of a variance will not adversely affect the General <br />Plan of the City. <br />The project will not adversely affect the General Plan as the <br />proposed signage is consistent with several goals of the <br />General Plan. Approval of the variance supports Policies <br />4.37 4.4, and 4.5 of Goal 4 of the Land Use Element (to <br />protect and enhance development sites that are unique <br />community assets). In addition, approval of the variances is <br />consistent with the intent and purpose of Goals 1, 2, and 3 of <br />the Scenic Corridors Element (to improve and provide <br />identity, form, and public image to the City's linear <br />transportation corridors) and Goals 1 and 2 of the Urban <br />Design Element (to improve the physical appearance of the <br />City through creating a sense of place, positive community <br />image, and quality environment, and to improve the physical <br />appearance of the City through development that is <br />proportional and aesthetically related to its district setting). <br />G. In accordance with the California Environmental Quality Act the <br />recommended action is exempt for further review per Section 15061(b)(3), <br />which is a general rule exemption applying to projects that have no <br />possibility of having a significant effect on the environment. Categorical <br />Exemption Environmental Review No. 2014 -84 will be filed for this project. <br />Section 2. The Planning Commission of the City of Santa Ana, after <br />conducting the public hearing, hereby approves Variance No. 2014 -03 for 1551 North <br />Resolution No. 2015 -15 <br />Page 4 of 5 <br />