RESO 2015-16_2800NMain Signage - Laserfiche WebLink

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site toward the Santa Ana and Garden Grove freeways. Both freeways' development, with a combination of at -grade and below -grade configurations, limits visibility of the Westfield MainPlace mall. Additional signage opportunities will maximize view of the site for pedestrians and cyclists on City streets and for motorists on adjacent freeways. Further, signage will be oriented toward traffic on the freeways, streets, and on -site travel lanes, which will minimize light impacts on residential uses located across the freeways and at City Place across Main Street. The digital signs will incorporate the latest technologies that will minimize light intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. 2. The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signs will be located on private property that is adjacent to two freeways (Interstate 5 and State Route 22), as well as major local arterials (Broadway and Main Street). The signs are designed to be in scale with the surrounding streetscape, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling in the immediate vicinity where the signs are visible. 3. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site; the quantity of freestanding buildings, facades, and street frontages; scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material(s), illumination, and other site characteristics; the nature of business activities conducted on -site; and, visibility from any property used or zoned for residential purposes. The proposed signage will be compatible with the scale and site development characteristics on which they are proposed as the signs will be placed in strategic locations intended to maximize visibility of the mall, which is the intended audience for the signs. The 80 -foot height of the pylon and digital signs will allow the signs to be visible from local freeways whose viewships are limited by overcrossings, significantly wide rights -of -way, and below -grade Resolution No. 2015 -16 Page 2 of 6