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' GE PE RSQNAL -AND ADVERTISING (6) Arising o0i of a breach of contract, except INJURY LIABILITY an implied contract to use another's adver- 1. Insuring-Agreement tising idea in your "advertisement'; a We will pay there slim.§ that 'the !muses! he. (7) Arising out of the failure of goods, products 11 comes, legally obligated to pay as damages be- or services to conform with any-statement of cause of "personal and advertising injury" to quality or performance made in your "adver- which this insurance applies: We will have the tiserill right arid duty to dereridlthe insured agairigt afiy (8) Arising Out of the wrung description of [tie "suit" seeking those damages: However, we will price of goods, products or services "stated have no duty to defend the ihsured'against any inyour "advertisement°, .suit" seeking damages for "personal and ad- (9) Committed by an insured whose business is uertising injury to which this "insurance :does brwadcasthis publishing ' not apply. We may, at our discretion „invest!- telecaiting. telecasting:. However'; this exclusion does s gate any offense and settle any claim or "suit” not apply to paragraphs 14.a. a. and c. of that mayresult. But; "personal and .advertising injury" under the (1) The amount we will pay for damages is Definitions Section; or limited as described in Section III �- Limits (10) Arising out of the actual, alleged or threat- Of Ir suranee ;and tined discharge, 'dispersal, seepage,; fnlgr'a- (2) Our right and duty to defend end when we Lion, release or escape of "pollutants":atany have used up the applicable limit of "insur- time. anCe In. the payment of judgments Or set- dm eents under coverages A or B or medi- b, Any loss, cost or expense arising out of any: cal expenses. under Coverage C. (1) Request, demand Dr order thattany insured No other obligation or liability to, pay sums of or others test for,. ;monitor, clean up, re- move, contain, treat,. detoxify or neutralize, perform acts or services is covered unless ex- or in any way respond to, or assess the ef- plicitly provided for :under Supplementary Pay- fects of, "pollutants'; ar ments - Coverages A and B. b. This insurance applies to "personal and adver- (2) Claim or suit by or on behalf of a goverh- tnental authority, for ;damages because bf tising injury" caused by an offense arising out of testing for, monitoring, cleaning up, remov- y m- our business but only if the offense Was `in "Coverage , ing, containing, treating, detoxifying or neu- mltted the territory' during the pol- tralizing, or in any way responding to, or as- icyperiod; sessing the effects of; "pollutants". 2. Exclusions COVERAGEC MEDICAL PAYMENTS This insurance does riot apply to: 1, Insuring Agreement A. "Personal and advertising injury"! a. We will pay medical expenses as described (1) Caused by or at the direction of the r)sur a ' below for "bodily injury" causedby an accident: with the knnwlerirde that the ant would vin- (1) On praml5es you own or rent;:; late the rights of anothe9 and would inflict "personal and advertising injury' (2) on ways next to promises you own or rent; (2) Arising out or oral or written publication off or material, if done by or at the direction of the (3), Because of your operations; insured with knowledge of its falsity; provided that: (3) Arising out of oral or written- publication of (1) The accident .takes: place in the "coverage material whose first publication took . place territory ".and duringi.thb policy period; before the beginning of the policy period; (2) The expenses are incurred and reported to (4) Arising out of a criminal act committed, by' or us within :one year of the Aate ; of the :acci- at the direction of any insured; , - dent; and (5) For which the .insured has assumed liability (3) The injured person submits to examination, in a contract or :agreement: This exclusion at our expense, by physicians of our.cholCO does not apply to liability for damages that as often as we reasonably require. the insured would have in the absence of the contract oregreement; Reviewed :8 of 16 CG 00 01 07,98 Copyright, Insurance Services Office; Inc., 1997 Page 5 of 13, ❑