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i iWOkA _ B PER .
<br />Sd
<br />GE�-. NAL AW Ab1/RTISING
<br />NJURY LIABILI`fY
<br />r Irisuring;.Agreerr��nt.
<br />a:.Wo €mill 0AY thogi si3mfi that ih,�::€nsiirt ri Yiia
<br />erns legally ibligated to pay as:damage. :le -
<br />cause: of ".personal and advertising' injury" to
<br />which 'this. irtsueahce :applies: We:will h ve tite
<br />right arra duEy tri itet`ertd tflo.iir5ure�i:.ac�alnsi ariy
<br />"suit" �eekiri'g those'darnagl'�,s i-iow®ver W6 will
<br />havti no duty fib :-defend the, insured :against any
<br />`suit :seeking damiages fcrr:"petsora! and:aid-
<br />va.r ising injury"' ito which this "insurance :dues
<br />not :apply. W8 :May, , tour disoretion, Investi-
<br />gate :ariy ofFehse ,arid settle any dein€-Or "Suit„
<br />that Mesa result :.But. .
<br />f'i),:Tf7e ar> ount lore wlil pay or `darnages'is
<br />tirnited. as dsorlb-od in-'Sectibif III Limits
<br />Cif inGiiraricer5d
<br />:
<br />(2) Our dght.:And duty Ao defend ehd w,,hb i:We
<br />have. used up::the bppfiicable :iirilit of 'irisiar-
<br />ahbe iH. -the 'payment :af iudgments ..or set-
<br />flembnts unda'r.:Cbverages.A'.or B or-medii-
<br />cal :expenses: under 'CavaragO C.
<br />No.:ather elbiigation .or, liability to pay -s0618 lir
<br />`perform sacts.or.:services:is,covered unless ex-
<br />plicitly-provided;for: under:Supplementary Pay-
<br />nhents-:Ctverages A and :g:
<br />b. This ihrsurarice .�6.POi s 10 W,r seal End ei`ivet-
<br />using irilury":caused .Y ao offense'arising,m of,
<br />:Y r oiusihes= but only if ihb',bffdnse Was iCdrh-
<br />rrlitted in th©'"tciverage territory" ouring:.tfie pol-
<br />icy:pariod,
<br />2..�cluslons
<br />This`irisuranbe',doas hbt:applyto:
<br />A. Tbrsbnal and a&ort in.g injury
<br />(`l) Oaused by or at the direction'of the insured
<br />with th 'iknnU'k4lnA thAt: M art Wtiffld Mo -
<br />:late thy; €rights ;of:arioth.or artd 6uld..irifiict
<br />"personal and'advertisiiig injury';:
<br />(2).Arising ;gut of:oral or written publicati6K.0
<br />matbr`ial,: if. dobe by or:at:the direction of the
<br />insured'initli k.i1avirlerjge:of its:Fiiity;
<br />:(3) :Arising `out cif ..oral or .writf6 publication of
<br />t�lateeial whose ,tir8t-publi:a6u6't:took place
<br />before the beginning of'the policy po1bd;:
<br />(4) Arising out of acriminal.act co_ mmitted.by"er
<br />at.tF direction gf.any gsured;
<br />(5) For"Which fhb -insured has assiariled liability
<br />in a cori.traot or agreembrit. Thk' exclusion
<br />does not; pply to liability for :darrtagos that,
<br />the insured 'would have In tha :absence :of
<br />the bohtractor:agreement, .
<br />(6:) Arising :out df:e breach of coritracta except
<br />an €implied coritract`,to ,use anothees ad.Vor-
<br />tiling Mob ih your'r'advertiserclent,,;,
<br />(7) Arising out of the failure=of goods,; ;products
<br />oY services to..coriform .with: any:statement.of
<br />unlit or Otformance::rrtetde in your "" a:dver-
<br />'� Y p........
<br />tiss3rribiit";
<br />��) Arisiriy, oul :oT: tti� wrcin�' tt�asrriptieri :r3f tI'i�a
<br />price :rifgoods:,.:pro( ucts or setvices ;stafed
<br />in'yaur "advertlsoment';:
<br />(9) Cons uteri icy' Kiri an .u'red Wh6d.busind r is
<br />advertising, broadcasting, ;publi,slitlg :or
<br />telecasting ;Hc v�ever this :exclus on does
<br />not apply. to Paregraplis lka:, b. end'e. of
<br />„p genal. and advert8sing 'injury' under the
<br />l�efir7itians 5iuciiori;:-or .
<br />(10) Arising: out of the. actual, alleged or -threat-
<br />Et JF_l j di5cl7 ryi , ° iisi7�si sal, sw age,. i� €yra,
<br />tiarti, ieleasa or. 0§018 Oe .o)"'pt�llutatits':' :at 8.hy
<br />itrh(§ .
<br />b. An':iaS castor.®x� er7se:aridin
<br />y P 9 buf ofi an:y:
<br />.{1) Ret ti iest,:dernan'd or cirder'ftt any..Insured
<br />orth®rs ..test :for, . moNtor, :Cleary up,.:real
<br />€m '
<br />ove.-contain, Croat, dot-Mfy or neUtri lize,.
<br />or in anyway:resp6nd 46, of assess the :ef-
<br />tects of'; ' poiiufai"Ets"", or,
<br />(2) '.Claim :©r suit M or Citi., behalf sof a. govern=
<br />mental authbrify for :6-mdges because of
<br />testing for, monitoring, cleaning: -up, ramov-
<br />ing;, containing;: -treatl'hq,; .detoxifying or neu-
<br />tralixing, or in anyway.r6gponding'to;.:or As_
<br />sessing the, effects of, "pollutAhfgs'.
<br />C V RiAGE C MEDICAL -PAYMENTS
<br />is Insuring Agreement
<br />A. We Will {gay medical expenses as . dasi;rrbed
<br />below 'for'!bodliyinjury"::c';Msed by an accident:
<br />0) :i Tri pr ri ses.ycru t vvri ar reiiE .
<br />0)
<br />Qrt iiirays..n.ort to preiriises ;you vskn er refit,
<br />or
<br />3 Because c5f your operations;
<br />provided that.:
<br />("I) The 66cideht :takes place in the ":coverage
<br />territory' add Aurilig the policy period;
<br />(2) The =expenses: afe: incurred -and, reported to
<br />Us within :one year of :tile :date. of :tree-:accl-
<br />dent; and
<br />(3) Ti*o Injuired person: SLibr€lits 10 8)Cbi7 naiiah,
<br />at ourexpense,., byphysicians of otir.choige
<br />ns oftori::as vva:-i'�asori�i5iy cecjui're:
<br />
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