WESTBOUND COMMUNICATIONS - 2015 - Laserfiche WebLink

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community members. This will be achieved through public outreach and media promotions including, but not limited to, the ROC Preparedness Bucket List campaign, radio promotion, video public service announcement (PSA) creation, smartphone app management and enhancements and publicity outreach. Responsibilities: See sub -tasks for specifics. Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their respective entirety and when the Santa Ana Project Manager signs the task completion letter. TASK 3 -A: READY TOGETHER PROMOTION — SUMMER/FALL 2015 Objective: Plan, develop and begin Phase I implementation of the "Ready Together" concept. Task Description: This phase includes creating and producing a "Ready Together' icon, one -page program description, one page consumer fact sheet (8.5" x 11 "), one -page website tabbed content and June 2015 -March 2016 outreach schedule. All materials will be reviewed and approved by the Project Manager with support from the ROC Steering Committee. Responsibilities: WBC shall: a. Plan and develop the program with approvals from the ROC Steering Committee b. Execute the program in accordance with approved plans Santa Ana shall: a. Approve initiative concepts and materials b. Support and facilitate partnering and sponsorship efforts Completion Criteria: This task is considered complete upon completion of all tasks and when the Santa Ana Project Manager signs the task completion letter. Planned completion and implementation will be by Q3/2015. TASK 3 -113: READY TOGETHER PROMOTION — FALLNVINTER 2015 Objective: Implement Phase II of the "Ready Together' concept as described below. Task Description: This phase includes conducting up to two (2) events focused around the "Ready Together' message and programming platform. These events may be stand -alone or as part of appropriate local neighborhood festivals, block parties, church events and other hyper -local venues. The goals are to support awareness and help generate at least 500 Promises to Prepare.