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a. Master Community & Citizen Events Calendar - create and manage a master annual <br />calendar for all milestone events, festivals and /or venues that S4 will participate in <br />and /or staff in support of the campaign's messaging during Q3 /Q4 2015. <br />b. Event Promotion & Staffing - promote and staff (as appropriate) up to 5 community <br />events, festivals and /or giant red backpack venue displays throughout Orange County <br />that are aligned with the Master Community & Citizen Events Calendar. Event activities <br />may include display of the giant red backpack, distribution of campaign materials <br />promotional items and more. <br />Responsibilities: <br />WBC shall: <br />a. Develop the outreach and seek plan approval from the ROC Steering Committee. <br />b. Execute the outreach in accordance with the approved plan. <br />Santa Ana shall: <br />a. Approve plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the calendared event outreach and <br />when the Santa Ana Project Manager signs the task completion letter. Formal calendaring of <br />upcoming events will incur upfront logistics and event fees. Completion is planned for the end <br />of Q3/2015. <br />Task 6 -B• 54 Citizens & Community Outreach (Winter 2015) <br />Objective: <br />Continue to conduct community and citizens' outreach to secure the campaign's presence at <br />events and or display of the giant red backpack at venues through the development and <br />extension of promotional partners to build on the existing awareness of the campaign. <br />Task Description: <br />Manage and staff (where appropriate) continued participation at least 6 community outreach <br />festivals (e.g. Cypress Community Festival) or giant red backpack staged promotion displays <br />at notable Orange County venues or events (e.g. John Wayne Airport). <br />Activities include: <br />a. Master Community & Citizen Events Calendar - create and manage a master annual <br />calendar for all milestone events, festivals and /or venues that S4 will participate in <br />and /or staff in support of the campaign's messaging during Q3 /Q4 2015. <br />b. Event Promotion & Staffing - promote and staff (as appropriate) up to 5 community <br />events, festivals and /or giant red backpack venue displays throughout Orange County <br />that are aligned with the Master Community & Citizen Events Calendar. Event activities <br />may include display of the giant red backpack, distribution of campaign materials <br />promotional items and more. <br />Responsibilities: <br />WBC shall: <br />a. Develop the outreach and seek plan approval from the ROC Steering Committee <br />b. Execute the outreach in accordance with the approved plan <br />10 <br />