65A - SURPLUS ALLOCATION PLAN - Laserfiche WebLink

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• FINANCIAL BUDGETING APPLICATION ($400,000) o The System functionality includes reporting tools such as weekly, quarterly, or monthly budget reports. It would have the ability to integrate with our payroll software to populate personnel costs (salary distribution, positions, Medical, PERS costs, etcetera), prepopulate monthly cross charges to provide a base budget. The System would also have the ability to provide fund projections, run various budget and capital scenarios, and provide standardization of the budget document. Furthermore, the System will have the ability to integrate with the financial system (Lawson /Infor) to upload the approved budget. There are additional features as well, but I provided a brief synopsis of the recommendations. • PLANNING & BUILDING PERMITTING APPLICATION ($300,000) o The Planning and Building Agency has been assigned the Strategic Plan objective of evaluating our existing enterprise zoning and permitting system. This effort would allow for an assessment of our technology inventory and online services, and would recommend technology infrastructure and possible commercial products that could potentially be customized. • STRATEGIC COMMUNICATION ($140,000) o Funding requested to enhance communication tools and strategies, including translation services, public relations and communications related consulting services, explore and expand new technologies, and equipment needed for outreach activities (projectors, mobile screens, laptop computers, podiums, microphones and cameras). Funding request also includes marketing and advertising for promotional placement, collateral, and other equipment such as stand up banners and canopies. • PUBLIC WORKS CIP, ASSET MANAGEMENT, AND PROJECT MANAGEMENT APPLICATION ($300,000) o Enterprise Funds to Contribute. This project will identify the software and licensing specifications, hardware costs, and implementation schedule. • SANTA ANA CITY -WIDE BRANDING STUDY ($200,000) o The key to an effective branding effort is the consistent use of language and graphics that convey a unified strategic theme. Over time, the City of Santa Ana has used a variety of logos and graphic visuals to communicate its brand in advertising, brochures, outreach efforts, special events, public relations and even emails. These branding tools now are outdated and are part of a diluted approach to convey our message. In order to undertake such an effort, the City is seeking a qualified consultant to develop a new marketing and branding plan that will support the City's communications efforts while conveying this important new theme and tagline to the business and development community. • GENERAL PLAN UPDATE ($1,000,000) o A General Plan is the City's long -term blueprint for the community's vision of future growth. It is the long -range constitution that sets forth all of the goals, policies and programs for the City to ensure successful accomplishment of the City's vision. 65A -9