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otherwise terminated. If no specific term is set forth in the SOW, the SOW shall be coterminous with this Agreement. <br />The total sum to be expended by Client for fees (including postage reimbursement) under this Agreement shall not <br />exceed twenty thousand dollars ($20,000) annually, including for any Renewal Terms. <br />8. Events of Default. The occurrence of any of the following events will constitute an Event of Default hereunder: (a) a <br />material breach of this Agreement or any SOW unless cured within a period of thirty (30) days after written notice of <br />such breach is given to the defaulting party by the other party hereto; or (b) a party becomes insolvent or makes a <br />general assignment for the benefit of creditors, or takes advantage of any insolvency act, or comrnences a case or other <br />proceeding naming the party as debtor tinder the United States Bankruptcy Code, or any proceeding is instituted <br />against the party seeking liquidation of the party or the party's assets and the party fails to take appropriate action <br />resulting in the withdrawal or dismissal of such proceeding within thirty (30) days, or there shall be appointed a <br />receiver, liquidator, conservator, trustee or similar official in respect of the assets of the party. <br />9. Rights and Remedies Upon Default. Upon an Event of Default, the non - defaulting party may, at its option: (a) <br />terminate this Agreement immediately upon written notice to the defaulting party or upon any future date specified in <br />such notice; or (b) continue this Agreement, without waiving the defaulting party's continuing obligation to cure; and, <br />in either case the non - defaulting party may take whatever action at law or in equity as may appear necessary or <br />desirable in its judgment to enforce performance of any obligation under this Agreement or seek damages for such <br />breach. <br />10, Early Termination, This Agreement or any SOW may be terminated prior to the end of its term as then in effect <br />upon the occurrence of any of the following events: (a) an Event of Default set forth in paragraph 8 above, following <br />which the non - defaulting party elects to terminate the Agreement or the affected SOW; or (b) as permitted under a <br />SOW in the event that the USPS adopts any new postal regulations, procedures, rates or incentives that directly impact <br />the services. <br />11. Force Maieure. PBPS shall maintain a commercially reasonable business continuity plan; provided, however, PBPS <br />shall not be responsible for or incur any liability for arty delay or failure in performance of any service or obligation <br />tinder this Agreement and shall be excused from the performance to the extent that PBPS is prevented, restricted, <br />delayed or interfered with by causes beyond its control, including but not limited to acts of God, fire, floods, severe <br />weather, explosions, utility or communication failures, earthquakes, wars (declared or undeclared), labor disputes, <br />strikes, lockouts, riots, epidemics, acts of terrorism, blockades, embargoes, government orders or requirements having <br />legal effect of any government or anyjudicial authority, or any other situations, whether similar or dissimilar to those <br />referred to in this clause, which are beyond the reasonable control of PEPS ( "Force Majoure "). In case of a Force <br />Maj otue event, PBPS will notify Client as soon as reasonably possible by whatever means are available. PBPS shall <br />not be liable for the loss of any postage savings, and Client shall reimburse PBPS for the difference between the <br />contracted postage discount rate and any postage upgrades required to submit the mail while the Force Majoure effects <br />continue. <br />12. Confidentiality. "Confidential Information" means all confidential and proprietary information of either party <br />( "Disclosing Party"), including, each party's: (i) customer and prospect lists, suppliers and terms of existing <br />agreements with business partners and other third parties; (ii) pricing, financial and other business information, data <br />processes and plans, security measures, business continuity and disaster plans, policies and procedures; (iii) research <br />and development information, analytical methods and procedures, hardware design, technology and non - public <br />personnel data; (iv) information concerning or belonging to the customers and potential customers of either party; (v) <br />business practices, know -how, including but not limited to Trade Secrets (as defined by applicable law), and <br />marketing or business plans; (vi) this Agreement, any orders and training materials; and (vii) any other information <br />identified in writing as confidential or information that the receiving party knew or reasonably should have known <br />was confidential, disclosed to the other party ( "Receiving Party ") or to which the Receiving Party gains access in <br />connection with this Agreement, <br />The parties acknowledge that Receiving Party may be provided, have access to or be. exposed to Confidential <br />Information of the Disclosing Party. The Receiving Party agrees (i) to hold the Disclosing Party's. Confidential <br />Information in strict confidence, and apply at least the standard of care used by the Receiving Party in protecting its <br />own Confidential Information, but not less than a reasonable standard of care, and (ii) not to disclose such <br />Confidential Information to any third party or use such Confidential Information except as reasonably required to <br />exercise its rights or perform its obligations tinder this Agreement or upon written permission of the Disclosing Party. <br />Each party agrees to cause its employees, agents, subcontractors or other persons over whom the Receiving Party has <br />control and who require access to such information, to abide by such obligations. <br />The foregoing obligations do not apply to information that: (i) is already public or becomes available to the public <br />through no breach of this Agreement; or (ii) was lawfully in the Receiving Party's possession before receipt from the <br />Page 2 of 14 <br />Proprietary end Confidential Information <br />P13PS Contract Management — Rev November 2013 <br />25C -4 <br />