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181 GROUP <br />October 6, 201 G <br />service to a vendor. IBI Group will provide the City of Santa Ana an evaluation of the <br />pros and cons of each method, <br />Parking Enforcement— Parking control enforcement is an important element to consider <br />when implementing a pricing structure. Most stations with a pricing structure have some <br />type of enforcement plan to ensure that patrons are utilizing the spaces correctly. <br />Parking at the SARTC is provided on two- surface lots and a four -level parking structure; <br />and would benefit from some type of parking control enforcement. Based on the <br />proposed parking strategies, 181 Group will identify the level of parking enforcement <br />needed. <br />• User Information, Outreach, and Signage - User information, outreach, and signage <br />have been shown to improve user experience and reduce the time it takes to find a <br />parking space. With the implementation of a pricing structure, users will need to be <br />informed of the new parking rates and where best to park based on their needs. IBI <br />Group will update the assessment the types of user information, outreach, and signage <br />and provide the City with a list of options that incorporate associated costs to implement. <br />Impacts of Parking Management Plan - The implementation of a pricing structure may <br />have impacts on property located adjacent to the station as a result of spillover parking, <br />The area surrounding the station currently provides public and residential on- street <br />parking that will need to be analyzed for impacts from potential spillover parking. <br />Parking spillover can be managed, but requires additional management and policies <br />such as parking permits and time limits. IBI Group will update the identified strategies to <br />address any potential spillover parking resulting from the updated recommendations. <br />Deliverables: <br />Update to the Evaluation of Alternative Solutions in the Final Parking Management Plan <br />Task 4. Parking Lot Control Specifications <br />It is anticipated that the parking analysis and evaluation conducted in Task 3 will help to frame <br />an approach for the city to follow in the implementation of a pricing structure for the SARTC <br />parking facilities, This task will focus on the development of a set of specifications that the city <br />can use to procure a parking payment system for installation in the surface and structured <br />parking facilities. <br />Per discussions with the City of Santa Ana, IBI Group understands that the city would also like to <br />install the same parking access control and payment system selected for SARTC at the other <br />four city -owned parking garages in Downtown Santa Ana. To complete this assessment, IBI <br />Group will field review each of the four garages to observe entry/exit points, current operations, <br />payment collection, and access /egress patterns at each garage. This assessment will also <br />include a review of parking utilization and in- /out data provided by the City of Santa Ana to IBI <br />Group. <br />IBI Group will identify up to three alternative approaches to implementing paid parking at SARTC <br />and modifying the payment collection systems at the other four city -owned garages to provide a <br />consistent system. These alternatives could include automated parking fee collection systems <br />with gates, proof of payment systems, or others that would be appropriate based on the layout of <br />the facility and parking utilization patterns. <br />The specifications developed in this task will identify the preferred type of parking fee payment <br />collection system, locations for installation of equipment, and system capability and capacity <br />25F -13 <br />