31A - VARIANCE - 2401 S PULLMAN ST

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subject property of privileges not otherwise at variance with the intent and purpose of the provision of this chapter. The project site has special circumstances related to its location, surroundings, and design. The site is located on a reverse - curve. The reverse -curve has resulted in an odd shaped lot and a building that has two frontages along the same street. The reverse -curve has also resulted in adjacent properties, with considerably smaller setbacks than the subject site, obstructing visibility of the site from potential patrons travelling along Pullman Street and along California State Route 55 (SR -55). Moreover, the proposed fapade, display tower and bridge design makes having the secondary signage advertising goods sold impossible to accommodate on the same signable area without resulting in sign clutter. Approval of the variance would create opportunities on the project site to brand and advertise the goods and motorcycle makes provided by the tenant while also balancing site aesthetics and avoiding visual clutter. 2. That the granting of a variance is necessary for the preservation and enjoyment of one or more substantial property rights. The granting of the variance is necessary for the preservation and enjoyment of substantial property rights. The placement of the primary signs above the maximum allowed 20 feet and the additional secondary signage to advertise the motorcycle makes sold at the tenant space would assist in identification and advertisement, reducing vacancy rates, increasing commercial activity, and allowing the property owner the ability to maximize the existing structure to its fullest potential. The placement and number of signs has been carefully analyzed and will reduce visual clutter while also increasing the visibility and advertisement efforts of the tenant. 3. That the granting of a variance will not be materially detrimental to the public welfare or injurious to surrounding property. The granting of the variance will not be detrimental to the public or surrounding properties. The signs are intended to be visible from Pullman Street and from the heavily travelled SR -55. The signs will not incorporate any flashing or moving elements that may distract motorists or passersby. The site location and building placement minimizes any possible visual intrusion onto surrounding properties. Moreover, the site is located in an exclusively commercial and industrial Resolution No. 2015 -34 Page 2 of 5 31A -14