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Variance No. 2015 -07 <br />October 12, 2015 <br />Page 2 <br />Proiect Description <br />Del Amo Motorsports is requesting approval of five secondary wail signs on two elevations that <br />describe the motorcycle, all- terrain vehicle, utility- vehicle, and power watercraft makes sold at the <br />retail store and to install two primary business identification signs above the maximum allowable <br />height of 20 feet. Pursuant to Section 41- 863(a) and Section 41- 863(d) of the SAMC, no more than <br />one wall sign shall be permitted for each primary elevation of a leasable tenant space nor shall the <br />sign be placed higher than the ground floor of the building or 20 feet, whichever is less. <br />If approved, the variance would allow for the installation of five secondary wall signs on two elevations <br />for a total of 12 wall signs on the north and northwest elevations of the building. The signs would be <br />placed on the northwest elevation of the existing building, the north elevation of a proposed <br />motorcycle display bridge, and on the north and northwest elevations of a proposed motorcycle <br />display tower. The proposed signs would include two business identification signs and 10 secondary <br />wall signs advertising makes sold at the retail store (Exhibit 5). <br />Proiect Background <br />Del Amo Motorsports is a retailer that offers a wide verity of motorcycle makes as well as all - terrain <br />vehicles, utility vehicles, and power watercraft. As a function of retailing multiple motorcycle brands, <br />Del Amo Motorsports is required to provide signage for each motorcycle make that it offers. The <br />proposed location will be Del Amo Motorsports' first store in Santa Ana and fourth location in <br />Southern California. Del Amo Motorsports is currently operating motorcycle retail stores in Redondo <br />Beach, Long Beach and Costa Mesa, respectively. The proposed Santa Ana location stands to be <br />Del Amo Motorsports' largest location thus far. <br />Del Amo Motorsports is proposing to occupy a building that was previously occupied by Grainger. <br />Though not part of this application, the applicant has applied for and obtained Development Project <br />Review approval to construct major fagade and tenant improvements that include a motorcycle <br />display tower and bridge, interior tenant improvements, and various site improvements. <br />General Plan and Zoning Canslstencv <br />The General Plan land use designation for the site is Industrial (IND). Industrial districts provide <br />employment opportunities for local residents, and generate municipal revenues for continued <br />economic development. The project site is consistent with this General Plan land use designation. <br />The site is located within the Light Industrial (M -1) zoning district. The M -1 zoning district allows <br />for truck, watercraft, equipment sales and rental service, making the proposed use consistent with <br />the zoning code. <br />31A-4 <br />