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Variance No. 2015-07 October 12, 2015 Page 2 Proiect Description Del Amo Motorsports is requesting approval of five secondary wail signs on two elevations that describe the motorcycle, all -terrain vehicle, utility -vehicle, and power watercraft makes sold at the retail store and to install two primary business identification signs above the maximum allowable height of 20 feet. Pursuant to Section 41-863(a) and Section 41-863(d) of the SAMC, no more than one wall sign shall be permitted for each primary elevation of a leasable tenant space nor shall the sign be placed higher than the ground floor of the building or 20 feet, whichever is less. If approved, the variance would allow for the installation of five secondary wall signs on two elevations for a total of 12 wall signs on the north and northwest elevations of the building. The signs would be placed on the northwest elevation of the existing building, the north elevation of a proposed motorcycle display bridge, and on the north and northwest elevations of a proposed motorcycle display tower. The proposed signs would include two business identification signs and 10 secondary wall signs advertising makes sold at the retail store (Exhibit 5). Proiect Background Del Amo Motorsports is a retailer that offers a wide verity of motorcycle makes as well as all -terrain vehicles, utility vehicles, and power watercraft. As a function of retailing multiple motorcycle brands, Del Amo Motorsports is required to provide signage for each motorcycle make that it offers. The proposed location will be Del Amo Motorsports' first store in Santa Ana and fourth location in Southern California. Del Amo Motorsports is currently operating motorcycle retail stores in Redondo Beach, Long Beach and Costa Mesa, respectively. The proposed Santa Ana location stands to be Del Amo Motorsports' largest location thus far. Del Amo Motorsports is proposing to occupy a building that was previously occupied by Grainger. Though not part of this application, the applicant has applied for and obtained Development Project Review approval to construct major fagade and tenant improvements that include a motorcycle display tower and bridge, interior tenant improvements, and various site improvements. General Pian and Zoning Canslstencv The General Plan land use designation for the site is Industrial (IND). Industrial districts provide employment opportunities for local residents, and generate municipal revenues for continued economic development. The project site is consistent with this General Plan land use designation. The site is located within the Light Industrial (M-1) zoning district. The M-1 zoning district allows for truck, watercraft, equipment sales and rental service, making the proposed use consistent with the zoning code. 31A-4