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Santa Ana Safe Mobility Plan Enforcement, Education and Outreach Expanded Scope City of Santa Ana • Dangers of wrong way riding • Dangers of sidewalk riding • Ride on the street and with traffic; (when there are bicycle facilities present) • Enter x -walk at walling speed (and on right side of road) to avoid collisions w turning vehicles • Education that bicycles mast follow rules of the road (obey traffic signals and stop signs) • Dangers of erratic /opportunistic riding Pedestrian Campaign Messages • Look before crossing (even when you have the walls signal) • Drivers look in your blind spot before turning • Remind transit users to utilize crossings • Campaign to slow down for our kids • Gateway treatments when entering SA • Speed kills campaign (in general) W • After presenting 12 potential messages (3 options for each of four messages) to the task force, we propose to subcontract with at polling firm to test them. Optional Task 4.3 Develop Marketing Plan Citywide marketing and outreach strategies will include but not be limited to the use of bus stop advertising, bus vehicle advertising, light pole banners, public service announcements, billboards, social media campaigns, and /or changeable message signs. Each recommendation will include costs and staffing implications for the design of materials and the implementation. The City shall be responsible for scheduling and purchasing space as well as printing costs. Deliverables: • Four Draft and Final Marketing Messages • Draft and Final Marketing Plan The consultant will provide a multi scenario -based rollout strategy for all engineering, enforcement, and education recommendations. The strategy should prioritize high impact /low cost solutions for early rollout with additional phases based upon multiple funding scenarios. NelsonlNygaard Consulting Associates, Inc 18 20A -11