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December 1" 2015 Additionally, we recently spoke with staff about the Calle Cuatro co -designation signage, and were excited to see this move forward, but were also told there is limited funding for both large intersection (overhanging) signs and comer signs that are more visible by pedestrians. Considering that Santa Ana is taking pro -active strides to be a leading active transportation city, we believe it is important to prioritize pedestrian -friendly wayfinding just as much (if not more) as vehicular wayfinding. Given these multiple wayfinding projects and funding streams, we would like to express support for the following options: 1) Either the East or West End go through a public process and get wide community and council support to publicly legitimate the brand in becoming a public sign designation, which can then be funded by public dollars, or 2) Downtown Inc. garners the support of the BID stakeholders from the East and West End to pay for the signs directly with DTI BID dollars, or 3) The signs are privately funded by philanthropic donors, or 4) The City aim for the comprehensive way -finding signs which are more inclusive of the whole downtown and,leave out the private brand initiative signage designating East & West End in the public way -finding Thank you for your consideration on this matter. Please feel free to contact me at nmeiis"a latinohealthaccess.orif you have any questions. Sincerely, Nancy Director of Commixn ty Engagement and Advocacy Programs PREVENTION EDUCATION ACTION Re: Downtown Wayfinding Plan _\ __ LATJNODear Mayor and City Council Members, The purpose of this letter is to provide recommendations on the Downtown Wayfinding Plan you AHEALTH cL_ s will be reviewing for approval at today's City Council meeting. We are glad to see the City move --� -- forward with a wayfinding plan — we know it has been a work in progress since 2010, and multiple 450 West Fourth Street sectors in the downtown have been asking for it. Nevertheless, we would like to echo the concerns and support the proposed alternative solutions provided by Santa Ana Business Council. Suite 130 Santa Ana, CA 92701 While we were glad to see that the City incorporated the "4"' St / Calle Cuatro" designation in the Ph: 714-542-7792 wayfinding plan after it was legislated through the Wellness Resolution, it has recently come to our Fax: 714-542-4853 attention that two privately funded brands - "East End" and "West End" — have also been latinohealthoccess.org incorporated. Although LHA participated in a meeting in April where the wayfinding plan was presented, we were not aware that these were privately funded brands that have not been officially designated publicly. Our previous recommendations included incorporating Wellness Corridor wayfinding signage, and to our surprise and disappointment, we were told this was impossible because there was not enough funding. Therefore, we were astonished to learn that despite limited funding, the city is proposing using public funding for privately -funded designations We want to reinforce our support for a comprehensive wayfinding plan that supports publicly, not privately designated branding and naming in the downtown. The city should not be using public tax dollars to pay for private brand initiatives within the city and should instead maintain consistency and fund the more comprehensive way- finding street designations which are in line with the series of signs originally designated (Historic 4'h Street/Calle Cuatro, Artist Village, Market District/ Downtown Santa Ana, Midtown District/ Civic Center, Museum District). Additionally, we recently spoke with staff about the Calle Cuatro co -designation signage, and were excited to see this move forward, but were also told there is limited funding for both large intersection (overhanging) signs and comer signs that are more visible by pedestrians. Considering that Santa Ana is taking pro -active strides to be a leading active transportation city, we believe it is important to prioritize pedestrian -friendly wayfinding just as much (if not more) as vehicular wayfinding. Given these multiple wayfinding projects and funding streams, we would like to express support for the following options: 1) Either the East or West End go through a public process and get wide community and council support to publicly legitimate the brand in becoming a public sign designation, which can then be funded by public dollars, or 2) Downtown Inc. garners the support of the BID stakeholders from the East and West End to pay for the signs directly with DTI BID dollars, or 3) The signs are privately funded by philanthropic donors, or 4) The City aim for the comprehensive way -finding signs which are more inclusive of the whole downtown and,leave out the private brand initiative signage designating East & West End in the public way -finding Thank you for your consideration on this matter. Please feel free to contact me at nmeiis"a latinohealthaccess.orif you have any questions. Sincerely, Nancy Director of Commixn ty Engagement and Advocacy Programs PREVENTION EDUCATION ACTION