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DOWNTOWN <br />DOWNTOWN - SANTA ANA. COM <br />City Manager, Mayor and Council <br />City of Santa Ana <br />20 Civic Center Drive <br />Santa Ana, CA 92701 <br />Dear City Manager, Mayor and Council, <br />We are writing you enthusiastically about an exciting item before City Council tonight: <br />25C. FABRICATION AND INSTALLATION OF DOWNTOWN WAYFINDING SIGNAGE <br />12/1/2015 <br />{STRATEGIC PLAN NO. 3, 4A} - Community Development Agency and Public Works Agency <br />This Downtown Wayfinding signage project has been in the works since 2009 and is critical to the <br />economic development of downtown because it helps visitors enter DTSA, find parking and locate <br />distinctive downtown districts for shopping, eating, government, art and culture. <br />We are delighted that City Staff prudently decided to dust this plan off and work closely with <br />stakeholders to get it executed quickly. <br />On April 6, 2015, we met with many downtown key stakeholders (Latino Health Access Wellness <br />Corridor, Santa Ana Business Council, a resident representative designated by Councilmember Michele <br />Martinez and Downtown Inc.) and the City to move this project forward and were excited to see all of <br />our various interests come together in a fair and united manner with great signage representation for <br />different downtown concepts: <br />Calle Cuatro <br />Civic Center <br />Museum District <br />East End <br />West End <br />Artists Village <br />We look forward to more city processes being orchestrated like this in which we all collaborate, provide <br />key input and let staff move the project forward quickly. <br />Despite all of this amazing progress, it has just been brought to our attention that because of the <br />project's current funding of $472,480, there is not enough "Calle Cuatro" signs to grant the coverage our <br />downtown partners would like along 4th Street. <br />