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Host "Themed" Months - Selecting a new theme for each Artwalk gives people a reason <br />to come back each month and see what's next and new. Unique themes will expand our <br />reach to niche audiences by utilizing downtown's unique arts infrastructure to showcase <br />a unique mix of local and global talent. Lastly, themes inspire our coordinators to forge <br />new relationships for the arts and push our marketing further than ever before. <br />Press & Coverage - By securing press coverage and producing short bios, artist videos <br />and other promotional materials with local artist works helps build the Santa Ana brand <br />and add value to the artists' work, connections and portfolios building a more <br />sustainable local arts economy. <br />We hope to develop a budget that includes sending our local talent out to other <br />locations to help build the Santa Ana arts and culture brand. By networking our arts and <br />culture to other cultural hubs, we can attract new talent, attention and investment. <br />Live Arts & Downtown -wide Music - Artwalk is expanding in geography. What started in <br />the Artists Village is now becoming a downtown -wide event including the East End <br />promenade and Santa Ana Plaza, Artwalk Alley, West End music shows and soon the <br />closure of 4th St. to 5th St. at Sycamore (to be programmed by the Santa Ana Business <br />Council). <br />We seek to further partner with businesses across town to amplify and coordinate <br />Artwalk activities, especially supporting the payment of live arts performance and <br />community arts- making activities. <br />Additional Artwalk Focused on Art Sales & Kids /Family - Art galleries and artists feel <br />that the atmosphere of Artwalk has created an incredible downtown -wide event that has <br />benefited restaurants, bars and property values but art sales have declined. They feel a <br />secondary daytime Artwalk should be explored, possibly on Sunday, possilby in <br />conjunction with broader community partnership including children's activities and the <br />Station District. <br />Type of Application:: <br />Organization is based in Santa Ana and proposes to use grant funds to provide arts and <br />culture programming in Santa Ana <br />Need:: <br />$10000 <br />I am applying for:: <br />Programming Costs, Equipment,Special Events <br />If other please state below:: <br />n/a <br />Organization Mission and History: <br />