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MEMORANDUM <br />TO: Alma Flores <br />FROM: Peter O'Toole <br />DATE: December 10, 2015 <br />RE: Scope of Work insert for Letter of Engagement: The Story of Santa Ana <br />Peter O'Toole LLC will work with City officials and staff to develop a two -to -three page <br />document that tells "The Story of Santa Ana"— a colorful profile that showcases the City's past <br />highs and lows, its present as California's (and the U.S.'s) economic "comeback kid ", and future <br />as a continued launch pad for immigrants, a thriving government center, the heart of Orange <br />County and a model for U.S. government performance and accountability. <br />O'Toole will also align with Holland & Knight's Santa Ana team to ensure the document's <br />alignment with the City's federal priorities. <br />Cost: $3,500, based on approximately two days (16 hours) work at $218.75/hr, a rate discounted <br />from the LLC's standard rate of $350/hr ($400 for litigation). This includes the necessary rounds <br />of comments, edits and rewriting. <br />EXHIBIT A <br />