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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />MARCH 1, 2016 <br />TITLE: <br />AGREEMENT WITH FRIENDS OF SANTA <br />ANA ZOO FOR INSTALLATION AND <br />OPERATION OF A FERRIS WHEEL <br />CONCESSION AT THE SANTA ANA ZOO <br />AT PRENTICE PARK (STRATEGIC PLAN <br />NO. 6, 1B) <br />k' <br />CITY MAN 1bER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 16' Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute an agreement with Friends of <br />Santa Ana Zoo ( FOSAZ) to install and operate a Ferris wheel concession at the Santa Ana Zoo <br />at Prentice Park (SAZAPP) for 10% of the net concession revenues to be provided to the City, for <br />a term from March 1, 2016 to allow for the installation of the Ferris wheel and to continue as long <br />as the Master Support Agreement or any updated or replacement agreement remains effective <br />for the continued operations of the Ferris wheel concession, which is expected to begin in <br />January 2017, subject to non - substantive changes approved by the City Manager and City <br />Attorney. <br />DISCUSSION <br />The Friends of Santa Ana Zoo is a nonprofit 501(c)3 organization. Their purpose is to market <br />and solicit charitable donations to support the operations, maintenance and expansion of <br />SAZAPP. FOSAZ recently raised and donated the funds for the Zoo's newest exhibit, The <br />Brazilian Ocelot Habitat. FOSAZ and the City of Santa Ana collaborate on programs to further <br />the mission of SAZAPP. FOSAZ oversees many planning and fundraising efforts, including the <br />annual "Boo at the Zoo" event and "Zoofari" black -tie gala. They also provide staffing and <br />maintenance for special events, zoo rentals, and the Treetop Toys Gift Shop. <br />The Friends of Santa Ana Zoo currently own and operate two concession rides at SAZAPP, the <br />Zoofari Express Train Ride and the Endangered Species Carousel. These attractions are <br />favorites of the Zoo's guests. The two rides bring in over $250,000 a year in net concession <br />revenue for FOSAZ that is spent on projects and operations at SAZAPP. FOSAZ would add a <br />third ride, a 65 -foot tall Ferris wheel, next to the train and carousel. This new attraction will <br />provide guests with an exciting ride and unique view of the zoo. The Ferris wheel will be <br />maintained and operated by FOSAZ. The Ferris wheel is projected to be open in January 2017 <br />and raise an additional $100,000 in net concession profits annually for FOSAZ. <br />25E -1 <br />