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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />APRIL 19, 2016 <br />TITLE: <br />SANTA ANA PUBLIC LIBRARY LOGO <br />DESIGN CONTEST RESULTS <br />{STRATEGIC PLAN NO. 2, 3C} <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />❑ As Recommended <br />As Amended <br />C� Ordinance on 1" Reading <br />❑ Ordinance on 2 I Reading <br />Implementing Resolution <br />® Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Receive and file Santa Ana Public Library Logo Design Contest results. <br />DISCUSSION <br />The Santa Ana Public Library released a Logo Design Contest open to any resident of Santa Ana or <br />Santa Ana Library cardholder with the objective to solicit designs that would bring represent the <br />Santa Ana Public Library. Several major city public libraries in the country have unique logos that <br />help brand the importance of library services in the communities they serve. <br />From October 7, 2015 to January 4, 2016, the Santa Ana Public Library released the Logo Design <br />Contest where candidates were to submit their logo designs by Monday, January 4, 2016. <br />Candidates had the option of submitting their logo designs electronically via email or providing an <br />original copy at the Santa Ana Public Library Information Desk. All designs were required to include <br />a description of their logo and its meaning. The Santa Ana Public Library received 76 submissions, <br />which were evaluated by a committee of library staff using a rating scale of 1 (low) to 5 (high), while <br />considering the library's mission as a basis, which included literacy, diversity, community, <br />technology, information, youth, history, future. Applicants' identities were kept confidential to ensure <br />fairness. The committee of library staff met to rate each submission and five finalists were selected. <br />The five finalist logo designs were uploaded to the Parks, Recreation and Public Library Facebook <br />page in an effort to allow the general public to help identify the winning logo by a show of the highest <br />number of Facebook `Likes'. <br />On February 8, 2016, Anthony Navarro was announced as the winner of the Logo Design Contest. <br />Anthony Navarro is a Santa Ana resident that attended Century High School where he took graphic <br />design courses, and is now studying business at Santa Ana College. Anthony uses his talent in <br />creating graphics as a medium of his imagination and enjoys drawing because he can visualize an <br />idea on paper. His philosophy for the library, which comes across in his logo, is "Commitment of <br />knowledge to the community." <br />19G -1 <br />