25D - AGMT - MARKETING SRVS - Laserfiche WebLink

Home Browse Search

NORTH A 5l "AR SCOPE OF WORK 6, WORKSHOPS & TRAINING North Star crafts this entire initiative to not only provide all of the necessary framework for your brand, but for its launch and integration into your community. The foundation for successful brand integration is laid in the early stages of the process with advocacy building and education. That foundation strengthened via comprehensive research and made compelling with creativity. This ensures a seamless transition from the branding process to your brand launch internally and externally. Here is how we help: Final Presentation: This hour long presentation takes participants quickly through the highpoints of the branding research and strategy and then does a thorough exploration of the foundational creative development (line, narrative, logo, look and color palette) and the steps of the action plan. Each step is illustrated using the custom deliverable designs. We deliver this presentation up to three times to the groups or committees of your choice. Brand Workshops & Mini - Conference: Leveraging the excitement garnered from your final presentation, North Star will conduct three training workshops within Santa Ana (one morning and two afternoon). During these workshops we focus first on brand education and then on strategies participants can use to spread the word about the brand or integrate it into their own initiatives. These workshops will be tailored to suit the audience for each workshop (Staff /Partner Agencies, "Friends of Santa Ana" and Private Sector Partners). To add to the impact of these collaborative workshops, North Star invites one brand implementation expert from some of our most successful clients to join. Brand Roll -Out Planning: North Star will collaborate with the Santa Ana team to assist in the planning and implementation of your initial roll -out, SANIA ANA L PA!NOPRIN r 9, 25D -21