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Agreement with North Star Destination Strategies Inc. <br />for Community Branding and Marketing Services <br />April 19, 2016 <br />Page 3 <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal #3 - Economic Development, <br />Objective #1 (Implement a comprehensive Economic Development strategy), Strategy E (Partner <br />with local Chambers of Commerce, citywide business associations and the community to develop <br />a new branding and marketing strategy for the City. In addition, the City will promote the <br />consistent use of our City logo). <br />FISCAL IMPACT <br />Funds in the amount of $48,500 are budgeted and available in Fiscal Year 2015 -16 and another <br />$100,000 are proposed to be budgeted in Fiscal Year 2016 -17 Surplus Allocation account no. <br />05018018 - 62300. <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />�L=cl dw a A n o <br />Francisco Gutierrez SR <br />Executive Director <br />Finance & Mgmt. Services Agency <br />Exhibit: 1. Agreement <br />25D -3 <br />