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Building Industry Association of Southern California, Inc <br />ORANGE COUNTY CHAPTER <br />April 15, 2016 <br />Mayor Miguel Pulido <br />Honorable City Councilmembers <br />City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />Dear Mayor Pulido: <br />On behalf of our membership, I would like to state our support for the <br />First Street Family Apartment Project by AMCAL. <br />The Building Industry Association of Southern California, Orange <br />County Chapter (BIA/OC), is a non-profit trade association of over 1,100 <br />companies employing over 100,000 people affiliated with the home <br />building industry. The Orange County Chapter represents the largest <br />member base within BIA Southern California. Our mission is to <br />champion housing as the foundation of vibrant and sustainable <br />communities. <br />Orange County is facing a housing crisis. According to a recent report by <br />the California Legislative Analyst's Office, Orange County needs an <br />additional 7,000 homes per year to meet demand. State wide, that <br />number increases to a staggering 100,000 homes. Due to the lack of <br />housing, Orange County is ranked 2°d only to the Bay area for highest <br />housing prices, with the average median home price at a record high of <br />$719,000. Further, the Southern California Association of Governments <br />(SCAG) projects population growth of 430,000 over the next 20 years for <br />Orange County. Simply put, Orange County needs more housing. <br />New home communities of all types are needed to address the County's <br />housing supply shortfall. This is especially true for the City of Santa Ana, <br />as the preponderance of new home communities are being developed in <br />surrounding Cities and South County. <br />In fact, according to a recent article in the OC Register, the City of Santa <br />Ana suffers from the most crowded housing in the county. The City's <br />Economic Development website identifies population density at 12,440 <br />PRESIDENT <br />JIM YATES <br />RANCHO MISSION MEJO <br />VICE PRESIDENT <br />PHIL BODEM <br />TAYLOR MORRISON <br />TREASURER <br />MIKE GARTLAN <br />KB HOME <br />SECRETARY <br />RICK WOOD <br />TRI POINTE HOMES <br />IMMEDIATE PAST PRESIDENT <br />JOAN MARCUSCOLVIN <br />THE NEW HOME COMPANY <br />TRADE CONTRACTOR V.P. <br />ALAN BOUDREAU <br />BOUDREAU PIPELINE CORPORATIO <br />ASSOCIATE VICE PRESIDENT <br />MARKHIMMELSTEIN <br />NEWMEYER & MILLION, LLP <br />MEMBER-ATAARGE <br />LAURAARCHULETA <br />JAMBOREE HOUSING <br />MEMBER -AT -LARGE <br />SCOTT STARKEY <br />STARKEY COMMUNICATIONS <br />CHIEF EXECUTIVE OFFICER <br />MICHAEL BALSAMO <br />