ALTA PLANNING & DESIGN 2-2015 - Laserfiche WebLink

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Project Understanding The City of Santa Ana is the second - largest city in Orange County. Median income and vehicle ownership rates are lower than California aver- ages, meaning a significant portion of the city's population is dependent on transit and active modes of transportation for their everyday travel. This fact, combined with the mild Southern California climate and a relatively young popu- lation, has resulted in a high level of bicycling compared with the rest of the county and state. Over the last few years, the City has undertaken significant efforts to improve bicycling conditions in Santa Ana. Alta was part of the team working to update the City's General Plan Circulation Element Update that included an extensive outreach effort to develop progressive non - motorized transpor- tation policies. Recently, the City hired an Active Transportation Coordinator to focus solely'on the implementation of infrastructure and programs that enhance biking and walking In Santa Ana. Alta also led the Santa Ana Public Education and Bicycle Safety Campaign, which aimed to educate the general public on bicycle safety issues. The campaign Included media placement throughout the City (Including on and along high - volume public transit routes), classroom education in schools, public bicycle rodeos, and an LCI training seminar to certify local bicycle safety instructors. Alta worked with a marketing team and key stake- holders to develop a strategic media campaign that reflects the community's desires and unique characteristics. The Alta Team is now committed to delivering outreach and bicycle safety education services to the City of Santa Ana that addresses the City's current goals, on -time and within budget. This project will be managed by Ryan Johnson under the supervision of Principal -In- Charge Jessica Roberts. Ryan and Jessica have worked closely together for over three years on similar projects, providing efficient and effectively- managed proj- ects, and are prepared to present high - quality services to Santa Ana. Scope of Work TASK 1: CONDUCT TRAFFIC SKILLS 101 BICYCLE EDUCATION CLASSES Jim Shanman, a certified bicycling skills instructor, will lead the instruction of ten (10) Traffic Skills 101 workshops in the community, with the support of Alta and the Santa Ana Active Streets Coalition (SAAS). The goal is to reach 120 members of the Santa Ana community, with a maximum of 12 students per class. The Alta team will organize the logistics of securing classroom space and outreaching to potential students. Outreach will include flyers in both English and Spanish along with email and social media announcements of class opportunities. All TS -101 classes will be taught by 2 instructors. Jim Shanman will lead up to 3 classes himself, while SAAS instructors with LCI certification will lead the remaining classes. Jim will train the SAAS 7