Laserfiche WebLink
physical blight. The location and height of the signs are needed due to <br />the orientation of the site toward the Costa Mesa Freeway. The <br />freeway's configuration, with a variety of above -grade configurations, <br />limits visibility of the project site. Additional signage opportunities will <br />maximize view of the site for motorists on the adjacent freeway. <br />Further, signage will be oriented toward traffic on the freeways, which <br />will minimize light impacts on residential uses located across the <br />freeway in the city of Tustin. The electronic message display will <br />incorporate technologies that will minimize light intrusion into <br />neighborhoods, including automatic and manual dimmers that will <br />regulate the lighting levels that may spill into adjacent uses. <br />Z That the location of the proposed signage will not contribute towards a <br />hazardous environment for pedestrians, cyclists or motorists on City streets or <br />freeways. <br />The proposed signs will be located on private property that is adjacent <br />to a major freeway (the Costa Mesa Freeway/SR-55). The signs are <br />designed to be in scale with the surrounding streetscape, which will <br />minimize the potential for creating a hazardous environment for <br />pedestrians, cyclists or motorists travelling in the immediate vicinity <br />where the signs are visible. <br />3. That the proposed signage is compatible with the scale, intensity, and site <br />development characteristics on which it is proposed, which may be determined <br />by height of existing or proposed buildings on -site; the quantity of freestanding <br />buildings, facades, and street frontages; scale of buildings as they relate to <br />pedestrian and vehicular access surrounding land uses and transportation <br />corridors; visibility from streets, highways, pedestrian areas, rail corridors <br />bikeways other transportation routes, parks, and other public spaces; <br />architecture color(s), material( s), illumination, and other site characteristics; the <br />nature of business activities conducted on-site; and, visibility from any property <br />used or zoned for residential purposes. <br />The proposed signage will be compatible with the scale and site <br />development characteristics on which they are proposed as the signs <br />will be placed in strategic locations intended to maximize visibility of the <br />mall, which is the intended audience for the signs. The 60 -foot height <br />of the pylon will allow the sign to be visible from a local freeway whose <br />viewship is affected by overcrossings, significantly wide rights-of-way, <br />and above -grade configurations. Further, the proposed signage, <br />including the digital reader board sign, are an appropriate means of <br />advertising the multitude of stores and products sold at the regional <br />commercial center. Finally, the proposed signs will be architecturally <br />compatible with one another and with the buildings found at McFadden <br />Place. <br />Resolution No. 2016-xx <br />Page 2 of 6 <br />31 D-40 <br />