31D - SIGN PROGRAM - 1421 S VILLAGE WAY

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Regional Planed Sign Program No. 2016-01 April 11, 2016 Page 4 on display for a minimum of eight seconds. Fourth, the proposed electronic message display will not be located within 50 feet of a traffic signal or sign or at a location that would not maintain safe conditions for motorists, pedestrians or cyclists as determined by the Public Works Agency. Finally, a minimum of five percent of the display time (three minutes per hour) will be allocated for public service announcements or warning signs as requested and provided by the City. The proposed regional planned sign program is designed to be consistent and harmonious with the surrounding commercial land uses and will not contribute to visual or physical blight. The location and height of the pylon are needed due to the orientation of the site toward the Costa Mesa Freeway. The digital sign will incorporate technologies that will minimize light intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. All signs will be located on private property that is adjacent to a major freeway, and the pylon sign is designed to comply with the regional planned sign program ordinance. The pylon sign and electronic message display will be in scale with the surrounding freeway, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling in the immediate vicinity where the signs are visible. The proposed signage will be compatible with the scale and site development characteristics, and the electronic message display will be placed in a strategic location intended to maximize visibility of the center. The 60 -foot height of the pylon and digital sign will allow the signs to be visible from local freeways whose viewships are altered by overcrossings and significantly wide rights-of-way. Finally, the proposed pylon sign will be architecturally compatible with the signs permitted by the existing sign program and with the buildings found at McFadden Place, Public Notification The project site is not located within or near any neighborhood association. Staff has been in contact with the property owner, who has informed the existing tenants of the proposed use. The project site itself was posted with a notice advertising this public hearing, a notice was published in the Grange County Reporter and mailed notices were sent to property owners and occupants within 500 feet of the project site. At the time of this printing, no correspondence, by phone, written, or electronic, had been received from any members of the public, CEQA Analysis In accordance with the California Environmental Quality Act, the proposed project is exempt from further review pursuant to Section 15311. Section 15311 applies to structures accessory to a commercial use, with the proposed on -premise signs serving as minor structures that are accessory to the primary regional commercial center use. Categorical Exemption Environmental Review No. 2015-93 will be filed for this project. 31 D-6