RESO 2016-17_1421 S Village Way (McFadden Place Digital Sign)

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physical blight. The location and height of the signs are needed due to the orientation of the site toward the Costa Mesa Freeway. The freeway's configuration, with a variety of above -grade configurations, limits visibility of the project site. Additional signage opportunities will maximize view of the site for motorists on the adjacent freeway. Further, signage will be oriented toward traffic on the freeways, which will minimize light impacts on residential uses located across the freeway in the city of Tustin. The electronic message display will incorporate technologies that will minimize light intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. 2. That the location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signs will be located on private property that is adjacent to a major freeway (the Costa Mesa Freeway/SR-55). The signs are designed to be in scale with the surrounding streetscape, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorists travelling in the immediate vicinity where the signs are visible. 3. That the proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site; the quantity of freestanding buildings, facades, and street frontages; scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material( s), illumination, and other site characteristics; the nature of business activities conducted on-site; and, visibility from any property used or zoned for residential purposes. The proposed signage will be compatible with the scale and site development characteristics on which they are proposed as the signs will be placed in strategic locations intended to maximize visibility of the mall, which is the intended audience for the signs. The 60 -foot height of the pylon will allow the sign to be visible from a local freeway whose viewship is affected by overcrossings, significantly wide rights-of-way, and above -grade configurations. Further, the proposed signage, including the digital reader board sign, are an appropriate means of advertising the multitude of stores and products sold at the regional commercial center. Finally, the proposed signs will be architecturally compatible with one another and with the buildings found at McFadden Place. Resolution No. 2016-17 Page 2 of 6