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TASK 7: 2016/2017 CORPORATE ADVISORY COUNCIL (CAC) & PARTNERING <br />Objective: <br />Continue managing current CAC group with emphasis on enhancing participation benefits, <br />retaining current active members for 2016 and through spring 2017, and expanding successes <br />in leveraging CAC resources, connections and contributions to the overall ROC initiative during <br />the year. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 7 -A: CAC & PARTNERING (SUMMER /FALL 2016) <br />Objective: <br />Continue managing current CAC group with emphasis on enhancing participation benefits, <br />retaining current active members for 2016, and expanding successes in leveraging CAC <br />resources, connections and contributions to the overall ROC initiative during the year. <br />Task Description: <br />Continue momentum to expand the success of the council to help provide opportunities, <br />extensions, and ongoing support for ROC. Activities include: <br />a. CAC Designated Ambassador — continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One -on -One Outreach Tour — continue successful strategy to outreach to CAC <br />members in a high- touch, one -to -one manner to generate customized opportunities for <br />promotional investment and support of the ROC campaign. <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by fall 2016. <br />TASK 7 -13: CAC & PARTNERING (WINTER 2016 1SPRING 2017) <br />14 <br />