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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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Last modified
3/13/2017 2:11:14 PM
Creation date
5/13/2016 2:59:44 PM
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Contracts
Company Name
WESTBOUND COMMUNICATIONS, INC.
Contract #
A-2015-112-01
Agency
POLICE
Expiration Date
6/15/2017
Insurance Exp Date
5/6/2017
Destruction Year
2022
Notes
A-2014-112
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TASK 2: READYOC STAKEHOLDER MEETING & PROMOTIONS <br />Objective: <br />Manage campaign updates, administration and promotions to the Steering Committee and <br />Santa Ana Project Manager through activities including, but not limited to, meetings, monthly <br />activity reporting, programming documentation, regular communications and presentations to <br />Steering Committee and corresponding agency partners (ex: OCEMO). <br />Task Description: <br />Provide campaign and promotion updates to the Santa Ana Project Manager through daily and <br />weekly phone calls, emails and meetings (as needed). Manage the ongoing reporting and <br />measurement of campaign data including event impressions, media coverage, social media <br />impressions and website traffic, among others. Maintain weekly and monthly communication <br />with the Steering Committee, including at least one in- person meeting a quarter. Conduct up to <br />six presentations or meetings with agency and campaign partners. <br />Responsibilities: <br />WBC shall: <br />a. Coordinate, manage and participate in at least one Steering Committee meeting per <br />quarter <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager <br />c. Manage the weekly and monthly reporting of campaign measurement <br />d. Manage ongoing expense tracker, budget and campaign schedule <br />e. Submit task completion letters with task invoices to the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the task completion letter by Summer 2016. <br />TASK 3: READY TOGETHER PROMOTION <br />Objective: <br />Expand the "Ready Together" initiative that empowers neighbors to help each other take <br />emergency preparedness action. This initiative extends the Promise to Prepare programming <br />by providing preparedness tools, resources, support and connections to help neighbors and <br />neighborhood -based organizations prepare for emergencies through action. The emphasis will <br />be on strong public outreach presence, programming, media and marketplace exposure <br />through the end of the contract cycle. <br />Task Description: <br />This promotion includes working directly within communities and neighborhoods, collaborating <br />with and supporting CERTS, neighborhood councils, HOAs, cities and others, and partnering <br />with neighbor -based businesses and organizations. The quantifiable goals will be to collect <br />and document Promises to Prepare from Orange County residents, businesses and <br />
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