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2015 URBAN WATER MANAGEMENT PLAN <br />Kffa <br />2.1 Overview <br />Since the last UWMP update, southern California's urban water demand has been largely shaped by the <br />efforts to comply with SBx7 -7. This law requires all California retail urban water suppliers serving more <br />than 3,000 acre -feet per year (AFY) or 3,000 service connections to achieve a 20 percent water demand <br />reduction (from a historical baseline) by 2020. The City has been actively engaged in efforts to reduce <br />water use in its service area to meet the 2015 interim 10 percent reduction and the 2020 final water use <br />target. Meeting this target is critical to ensure the City's eligibility to receive future state water grants and <br />loans. <br />In April 2015 Governor Brown issued an Emergency Drought Mandate as a result of one of the most <br />severe droughts in California's history, requiring a collective reduction in statewide urban water use of 25 <br />percent by February 2016, with each agency in the state given a specific reduction target by DWR. In <br />response to the Governor's mandate, the City is carrying, out more aggressive conservation efforts. It is <br />also implementing higher (more restrictive) stages of its water conservation ordinance in order to achieve <br />its demand reduction target of 12 percent set for the City itself and the Regional Alliance of all <br />participating MWDOC utility agencies (discussed later in Section 2.5). <br />In addition to local water conservation ordinances, the City partnered with Metropolitan on educational <br />programs, indoor retrofits and training. The City has implemented turf removal, an art contest, pole <br />banners, lawn signs, and neighborhood association meetings to promote water conservation, as detailed <br />in Section 4. <br />These efforts have been part of statewide water conservation ordinances that require watering landscape <br />watering, serving water in restaurants and bars, and reducing the amount of laundry cleaned by hotels. <br />Further discussion on the City's water conservation ordinance is covered in Section 5 Water Supplies <br />Contingency Plan. <br />This section analyzes the City's current water demands by customer type, factors that influence those <br />demands, and projections of future water demands for the next 20 years. In addition, to satisfy SBx7 -7 <br />requirements, this section provides details of the City's SBx7 -7 compliance method selection, baseline <br />water use calculation, and 2015 and 2020 water use targets. <br />2,2 Factors Affecting Demand <br />Water demands within the City's service area are dependent on many factors such as local climate <br />conditions and the evolving hydrology of the region, demographics, land use characteristics, and <br />economics. In addition to local factors, southern California's imported water sources are also <br />experiencing drought conditions that impact availability of current and future water supplies. <br />75E -21 <br />arcadis.com 2 -1 <br />