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C= 811 Mst ,e BI d Site 2050. Los Angeles. CA 90017 <br />s i , '.. 213.3419171 213$617436 <br />Communication: Having open and continuous communication internally and externally are <br />essential to meet SAPD's needs; therefore, regular weekly check -in meetings are conducted <br />internally and externally to keep everyone apprised of project progress and accountable to their <br />assigned tasks. This may be via continual email updates or monthly status meetings; frequency <br />may shift depending on which phase of the campaign is currently active. <br />Project Timeline/Task List: Campaign timelines are continuously updated, which meticulously <br />detail out each task and person responsible with associated due dates so all understand their roles <br />responsibilities. <br />Documentation: Written recaps of meetings along with action items and due dates are <br />disseminated subsequent to meetings /calls to inform entire team of next steps and expected <br />deliverable dates. These meeting notes are also saved on our server and BaseCamp for easy <br />access. We utilize BaseCamp, a web -based project- management tool for milestone management, <br />file sharing and messaging. <br />Budget Control: We have a thorough job costing platform set -up, with multiple approvals from <br />department heads required so that only related costs (both labor and other direct costs /materials) <br />will be billed to client. We employ the use of unique client and project codes in our timekeeping/ <br />payroll system and overall accounting system as we account for these costs. <br />St <br />The Strategy team will be in charge of all research and positioning elements that will inform creative <br />and media briefs. <br />Sensis recommends a positioning exercise in key parts that will reframe the challenge to Santa Ana <br />PD's advantage in order to help it achieve desired objectives. <br />Our process is specifically tailored to the above challenge and includes: <br />I . Insights: Using primary and syndicated research to articulate into insights in the unmet needs <br />and wants of the core audience already described. We'll get to know them better and how to <br />affect their behavior. <br />2. Product: We'll define working with the Santa Ana PD "life of service" or "civic duty" in such a <br />way that appeals to the core audience. <br />3. Key Benefits: Research will be used to identify key benefits that support the notion of civic duty <br />and service. <br />4. Competitive: This exercise will unearth points of differentiation that enables Santa Ana PD to <br />stand out among the competitive set, as well as attributes to highlight for itself and of <br />competitors in order to point out deficits elsewhere, if need be. <br />5. Trends: Sensis has access to a comprehensive and rich database of trends affecting the <br />attitudes and perceptions of Americans including Millennial men and women that might be viable <br />candidates for Santa Ana PD. We'll explore trends primarily to understand how to overcome <br />perceptual hurdles. <br />25G -12 <br />