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Agreement with Sensis for Police Officer Recruitment Campaign <br />June 21, 2016 <br />Page 2 <br />in the southern California region. Sensis will focus their marketing efforts on recruiting men and <br />women with the job skills, education, military experience and personal characteristics needed to <br />be successful Santa Ana Police Officers. <br />Sensis will provide expert marketing /advertising advice and assess the Police Department's <br />current recruitment strategy, along with frameworks and tools in place. Sensis will develop a <br />recruitment strategy with the implementation of new marketing tactics, technologies, and <br />programs to match the ever - changing law enforcement recruitment landscape. This recruitment <br />strategy will include social media, outdoor media, and enhancement of the Police Department's <br />web presence and campaign elements they may have seen. Sensis has extensive experience <br />with recruitment campaigns for federal agencies, including several years of recruitment <br />advertising and marketing campaigns for the U.S. Army, Army National Guard, and U.S. Coast <br />Guard Academy. Sensis has over 17 years of experience working with many state and local <br />government agencies, including the Orange County Fair and Event Center, Metrolink, City of <br />Seal Beach, City of Santa Monica and the South Coast Air Quality Management District. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal #1 - Community Safety, Objective <br />#1 (modernize the Community Policing philosophy to improve customer service, crime prevention <br />and traffic / pedestrian / bicycle safety), Strategy I (enhance public safety efforts by improving our <br />employee retention efforts and actively seeking a diverse and talented pool of public safety <br />candidates who possess the values and skills consistent with organizational goals). <br />FISCAL IMPACT <br />Funds in the amount of $150,000 are available in the Police Department's Criminal Activity - DOJ <br />contract services account (no. 02614450 62300). All funds are anticipated to be spent during <br />the 2016 -17 fiscal year. <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />Carlos Rojas Francisco Gutierrez, <br />Chief of Police Executive Director <br />Santa Ana Police Department Finance & Mgt. Services Agency <br />Exhibit: 1. Agreement <br />25G -2 <br />