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COMMUNITY DEVELOPMENT AGENCY <br />ECONOMIC DEVELOPMENTPROGRAM <br />01118810 <br />Statement of Purpose <br />To retain and attract businesses, jobs, and investment in Santa Ana by providing timely information and <br />assistance to businesses, through various services and programs that foster business development. <br />Efforts focus on fostering a positive image of the City among professionals influencing site selection decisions <br />and communicating the availability of incentive programs designed to aid businesses. Extensive competition <br />and the need for a strong and diverse business base make it imperative that the Agency continues to <br />conduct a pro-active business retention & attraction program. <br />Accomplishments in FY 14-15 & FY 15-16 <br />*Established "Shop Local" initiative and promotion using website and shopping bags. <br />*Re-established presence at ICSC generating over 100 leads. <br />* <br />* <br />400 in attendance and revenues tripled. <br />*Created corridor profiles to market business districts in the City. <br />*Developed Hotel Incentive program. <br />*Engaged Economic Development Strategic plan consultant. <br />* <br />Agency. <br />*Administered the CDBG Small Business Incentive Program with 23 grants completed in the last fiscal year. <br />*Designed banners with merchant input; printed and installed on South Main Street. <br />*Established sales tax sharing agreement with Volvo to facilitate dealership renovation and increase allocation <br />and mix of vehicles. <br />*Continued to build strong relationships with local brokers, retailers, developers and businesses. <br />*Provided site search and technical assistance to 260 businesses or individuals interested in Santa Ana. <br />*Held successful broker and developer tour with over 60 in attendance. <br />Action Plan for FY 15-16 <br />*Complete and implement Economic Development Strategic Plan. <br />*Continue partnership with Santa Ana Chamber on Economic Development Council. <br />*Continue City/Chamber business retention strategy. <br />*Continue to market and administer Small Business Incentive Program. <br />*Collaborate with Hong Kong Trade Council on international trade forum. <br />*Fabricate and install downtown wayfinding signage. <br />*Create marketing and branding business attraction pieces for City. <br />*Develop new Economic Development website. <br />ActualActualEstimatedObjective <br />PERFORMANCE MEASURES <br />FY 13-14FY 14-15FY 15-16FY 16-17 <br />Service Level <br /># of businesses assisted100200250250 <br /># of businesses visited 50250300300 <br />2-135 <br /> <br />