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*1- 6 <br />• <br />CITY COUNCIL MEETING DATE: <br />JULY 5, 2016 <br />TITLE: <br />DOWNTOWN ENHANCEMENTS AND <br />PARKING MODERNIZATION PLAN <br />UPDATE <br />(STRATEGIC PLAN NO. 3,413) <br />\r <br />CITY MANAGtR <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />;.,,e m <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on I" Reading <br />❑ Ordinance on 2nd Reading <br />❑ implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Receive and file an update on the Downtown Enhancements and Parking Modernization Plan. <br />DISCUSSION <br />During late 2014, City staff began to assess the current conditions of the parking operations. The <br />initial findings identified an imbalanced pricing model, outdated parking equipment and a lack of <br />amenities. As a result, staff commenced various initiatives including the commission of parking <br />rates surveys, walk and talk tours, hosted meetings to engage stakeholders in order to gain a <br />better understanding of the needs for the Downtown. With the collaboration of various Downtown <br />stakeholders, the results led to the formation and adoption of the Downtown Enhancements and <br />Parking Modernization Plan by City Council on August 4, 2015. <br />Listed below are the completed and pending projects to date (Exhibit 1), related to the Downtown <br />Enhancements and Parking Modernization Plan: <br />Revision of parking ordinance and resolution <br />Adjustment of parking meter rates <br />Reduction of expired meter citations <br />Downtown Santa Ana (DTSA) 90 day moratorium <br />1901-1 <br />Completed — August 2015 <br />Completed — October 2015 <br />Completed — October 2015 <br />Completed — December 2015 <br />