31B - CUP - 2620 S HOTEL TERRACE DR

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CUP No. 2016 -23 June 13, 2016 Page 3 Staff has reviewed the applicant's request to establish the on -sale license at this location. in analyzing the request, staff believes that the following findings of fact warrant approval. Because the proposed alcohol license is intended to provide an added amenity to the hotel operations, and because the sale of alcoholic beverages will be ancillary to the primary use of the cafe as an eating establishment, staff recommends approval of the subject CUP. The proposed on -sale license will provide an additional service and convenience to guests of the hotel by allowing them to purchase alcoholic beverages in conjunction with food, without having to leave the hotel property. The hotel has constructed a cafe that meets all the standards to qualify as an eating, establishment in order to provide a quick -serve food option to the hotel guest and employees. The proposed use will not be detrimental to the health, safety, and welfare of the community. Clarion Inn & Suites is an established hotel business with a history of service to the community and visitors of the City of Santa Ana, The new cafa and proposed alcoholic beverage service will provide a hotel amenity that would normally require hotel patrons to leave the premises. Moreover, the proposed project will enhance the economic viability of the area and create a more attractive tourist opportunity for visitors and residents in the community. The new cafe and alcoholic beverage service will allow the hotel to compete with neighboring hotels in the area that already operate with food and alcohol as part of the hotel amenities, The proposed CUP will be in compliance with all other regulations, including alcohol storage and display area set forth in Section 41- 196(c) of the SAMC. Further the site will be in compliance with all the operational standards set forth in Section 41- 196(g) of the SAME; which govern the on- premises sale of alcoholic beverages (Exhibit 6). Finally, the proposed CUP will be consistent with several goals and policies of the General Plan, including Goal 2 of the Land Use Element, which encourages land uses that enhance the City's economic and fiscal viability, that mitigate any potential impacts, and are compatible with and supporting of surrounding land uses, Clarion Inn & Suites proposes to provide an additional amenity as part of the hotel operations, to serve guests and residents of the City, similar to the hotels in the immediate vicinity. Police Department Analysis The Police Department reviews conditional use permit applications for the sale and service of alcoholic beverages in order to ensure that the potential crime and nuisance behaviors associated with such uses are mitigated to the greatest extent possible. For on -sale licenses, the Police department compares crime in the project area to crime citywide. Crime data is collected by reporting district. When a project is located in a reporting district with more than 20 percent of the average crime rate citywide, the Police Department will consider this information in making its recommendation. 31 B -5