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y "So- <br />Eli, almol, , <br />�. � ffmqm� <br />Last year, Santa Ana's Water Resources <br />Division launched a comprehensive <br />campaign called "Every Drop Counts: <br />Let's Not Waste It." The campaign was <br />designed to educate the community <br />about the drought, Santa Ana's Level <br />2 Water Shortage requirements, and <br />ways to conserve water and help the <br />City could reach its 12 percent target. <br />The Campaign <br />UnJerthis cairrpaign, we used every possible <br />channel fu' uur outreach. We sent out bil l nserrs and <br />yet_ l ester r r, ides. We pod online a'[N es a I <br />Pushed 0LJ1 W, I[ kiwi i ,s!IIrougt wua u reed a. <br />Vie created Piol up ban and flyer rr public areas <br />and events <br />'•ve displa.yod outdoor acis at bes she!terc and used <br />LED blllbos ds a Tanta a a C o.'.ege ar-d S,inta Ana <br />stadium to r n irorce cui co. ,P,iaticn mr' Jags We <br />aiso Ilned main thoroughfares with banners, each <br />featuring an irr�porrant water saving tip. <br />We even �%,r ioped our c e nm, i ).ry outrn,ich',ehicIe <br />vita the ,,,:very Drop Count'ogo and designed <br />srmcial cam m g ,shirts onri yard sign, to pass out to <br />residents at community events. <br />Continued on nextpoge <br />EXHIBIT 6 <br />75C -87 <br />ware. rs <br />Precious lets <br />slot, aste it! <br />WATER a <br />REPORT =k�? <br />