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Proposal for the City of Santa Ana <br />JYM:oraan <br />feedback we received directly from clients and the results of our internal performance <br />measurement and management review, we have introduces improvements that have: <br />Increased Client Satisfaction with Inquiry Resolution Timeliness <br />Reduced time required to implement services <br />Improved Post Set -Up Product Satisfaction <br />Reduced implementation rework and errors <br />Simplified our on- boarding or set up process <br />Jx=,r nth• .:any :, r +P .`r)n: , .+ a : !,,, e. +n e <br />J.P. Morgan is committed to the delivery of superior financial services and solutions driven by in- <br />depth knowledge of client requirements and a commitment to high quality execution. Our quality <br />assurance practices include a disciplined approach to process management; performance <br />metrics and satisfaction indicators that are linked to client priorities; and employee merit -based <br />reward and recognition programs. We have a number of ongoing quality management and <br />improvement programs in place for our Treasury Services, as detailed below. <br />Measuring and Managing the Client Experience <br />Our quality management practices and priorities are anchored by a number of programs designed <br />to measure and manage the client's experience with J.P. Morgan. Through formal market <br />research, sales feedback and client satisfaction measures we continuously validate our client - <br />driven performance metrics, and quality management programs to ensure alignment with the <br />current and emerging needs of our diverse client portfolio. <br />A. Market & Client Feedback <br />Communication with clients is the most valuable step in the process. Included among our client <br />listening processes are the following: <br />Market Research <br />Through syndicated and proprietary research, such as the Phoenix Hecht Cash <br />Management Monitor, Ernst and Young Cash Management Survey, Greenwich Corporate <br />Cash Management Study and targeted in- person interviews, we validate our performance <br />against key competitors and ensure that business strategies are linked to trends within our <br />target markets. <br />I Client Satisfaction <br />Since 1992, we have combined traditional market research methodologies with direct <br />client feedback concerning their experience relative to the implementation, servicing and <br />ongoing operational delivery of our Treasury Services. <br />Bank Report Cards, Service Plans and Relationship Reviews <br />J.P. Morgan's Treasury Services (TS) continues to be a leader in the development of <br />client- specific measures of service quality and relationship management. The value of these <br />client specific performance reporting and analysis programs has been frequently cited as a <br />key differentiator relative to our competitors. In addition to providing an ongoing view of our <br />performance relative the client's expectations, these plans ensure ongoing communication <br />between the bank and the client and continuous process improvement. <br />B. Performance Measurement <br />In 1982, J.P. Morgan's Treasury Services Group, developed one of the first comprehensive <br />performance- measurement systems in the financial services industry. This commitment to <br />_.. Page 7 <br />