65B - ARTS AND CULTURE MASTER PLAN

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Santa Ana Arts Future Engagement Findings Report Introduction The Community Engagement Process The Santa Ana public engagement process officially launched on January 27, 2016 with the Santa Ana Arts Future Town Hall and continued through April 1, 2016 with the close of the community survey. A mixed -method research effort using both qualitative and quantitative methodologies was employed. Public engagement activities included: • A town hall and community open house events • Stakeholder discussion groups and interviews • A community survey • Stakeholder -led discussion groups and meetings • A review of existing research and planning initiatives Additional efforts were made to ensure a wide range of responses. Efforts included specific Spanish language meetings as well as open houses with translation. All information and survey materials were translated into multiple languages. The following core questions were asked: • What do you value about Santa Ana's arts and cultural life? • What is your vision for Santa Ana's future? • What do we need to get there? Methodology Overview The triangulation approach to the community engagement process ensured authentic and deliberate engagement with a broad cross section of Santa Ana community members and stakeholders. The goals were to: • Bring together multiple points of view to inform the planning process • Create legitimacy and a sense of shared responsibility for the cultural plan • Identify creative assets within communities • Cultivate new partners/allies and collaborations • Stimulate broad awareness and momentum for Santa Ana Arts and Cultural Plan The approach provided multiple entry points for all residents, communities, and sectors of Santa Ana to participate through community-based conversations, meetings, and interviews facilitated by the consultants, a town hall, and a community survey. It was 3 MM•