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Santa Ana Arts Future <br />Engagement Findings Report <br />Communications <br />Respondents want to see a comprehensive community arts calendar delivered in electronic <br />format and also as a community mailer highlighting all happenings in Santa Ana. They also <br />want to see more visible street level information — banners, posters, etc. Most of the <br />respondents receive information about arts and cultural events and opportunities through <br />word of mouth (62%) on social media (55%) and direct communications from organizations <br />(43%). <br />Where people go to find out about happenings in Santa Ana <br />Word of mouth <br />62% <br />Facebook, Twitter, othersocial media 55% <br />Direct communications from community organizations 43% <br />Flyers, posters, banners around town 38% <br />Online Community Calendars 30% <br />Newspapers 20% <br />television/news 9% <br />Radio 6% <br />None of the above 9% <br />19 <br />�• M • <br />