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3.10. Equal Opportunity to Draft: The parties have participated and had an equal opportunity to <br />participate in the drafting of this Agreement. No ambiguity shall be construed against any party upon a <br />claim that that party drafted the ambiguous language. <br />3 -11. Assignment: This Agreement shall be binding upon and inure to the benefit of the parties, their <br />successors, representatives and assigns. CONSULTANT shall not assign this Agreement, or delegate <br />its duties or obligations under this Agreement, without the prior written consent of CITY, which consent <br />shall not be unreasonably withheld, delayed or conditioned. Notwithstanding the foregoing, <br />CONSULTANT may assign this Agreement, in whole or in part, without the consent of CITY to any <br />corporation or entity into which or with which CONSULTANT has merged or consolidated; any parent, <br />subsidiary, successor or affiliated corporation of CONSULTANT; or any corporation or entity which <br />acquires all or substantially all of the assets of CONSULTANT. Subject to the foregoing, this <br />Agreement shall be binding upon and inure to the benefit of the parties and their successors or assigns. <br />3 -12. Ownership of Documents: Except for CONSULTANT's preexisting proprietary information and <br />processes, any and all documents, including draft documents where completed documents are <br />unavailable, or materials prepared or caused to be prepared by CONSULTANT pursuant to this <br />agreement shall be the property of the CITY at the moment of their completed preparation. <br />3 -13. Intellectual Property Rights: The entire right, title and interest in and to CONSULTANT's <br />database and all copyrights, patents, trade secrets, trademarks, trade names, and all other intellectual <br />property rights associated with any and all ideas, concepts, techniques, inventions, processes, or works <br />of authorship including, but not limited to, all materials in written or other tangible form developed or <br />created in the course of this Agreement (collectively, the "Work Product ") shall vest exclusively in <br />CONSULTANT or its subcontractors. The foregoing notwithstanding, in no event shall any CITY -owned <br />data provided to CONSULTANT be deemed included within the Work Product. <br />3.14. Discrimination: CONSULTANT shall not discriminate because of race, color, creed, religion, <br />sex, marital status, sexual orientation, age, national origin, ancestry, or disability, as defined and <br />prohibited by applicable law, in the recruitment, selection, training, utilization, promotion, termination or <br />other employment related activities. CONSULTANT affirms that it is an equal opportunity employer and <br />shall comply with all applicable federal, state and local laws and regulations. <br />3 -15. Jurisdiction — Venue: This Agreement has been executed and delivered in the State of <br />California and the validity, interpretation, performance, and enforcement of any of the clauses of this <br />Agreement shall be determined and governed by the laws of the State of California. Both parties <br />further agree that Orange County, California, shall be the venue for any action or proceeding that may <br />be brought or arise out of, in connection with or by reason of this Agreement. <br />3 -16. Professional Licenses: CONSULTANT shall, throughout the term of this Agreement, maintain <br />all necessary licenses, permits, approvals, waivers, and exemptions necessary for the provision of the <br />services hereunder and required by the laws and regulations of the United States, the State of <br />California, the CITY of Santa Ana and all other governmental agencies. CONSULTANT shall notify the <br />CITY immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, <br />waivers, and exemptions, Said inability shall be cause for termination of this Agreement. <br />3 -17. Public Release and Statements: Neither party or its representatives or agents shall disseminate <br />any oral or written advertisement, endorsement or other marketing material relating to each other's <br />activities under this Agreement without the prior written approval of the other party. Neither party shall <br />make any public release or statement concerning the subject matter of this Agreement without the <br />express written consent and approval of the other party. No party or its agent will use the name, mark <br />or logo of the other party in any advertisement or printed solicitation without first having prior written <br />approval of the other party. The parties shall take reasonable efforts to ensure that its subcontractors <br />shall not disseminate any oral or written advertisement, endorsement or other marketing materials <br />55B -32 <br />