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environment, Diversity in people, Ethnically diverse, Need diverse City Council, Sense of <br />community <br />2. Great Downtown: Bring the arts out of downtown and bring citywide to all <br />communities, A general Lack of art programming in Santa Ana, More murals in <br />neighborhoods, More cultural arts, Lack of cultural programs, Artistic Arts and <br />Downtown — murals, artists, musicians, Skilled work force, Artistic, Culturally rich <br />variety, Art walk events, Arts, Museums, Music, Programs for children, Expansion on Art <br />Potential of the City (residents interested in aesthetics) <br />3. Architectural heritage: Rich cultural history, Following traditions, Longtime residents <br />care for the City, Families, Diversity in history, Celebrations are important for community <br />engagement and cultural education on holidays, Educational/cultural opportunities, <br />Festivals, Cultural events, Culture in downtown, Culture and people, Urban design, <br />Architectural preservation of historic homes, Historic capital of OC, I like Santa Ana <br />because of the people, Culture, Churches, Parks, and Public transportation: it's pretty <br />4. Young population: Young population, Authentic community makes Santa Ana more <br />attractive, Sense of community, College graduates come back, Local talent being <br />promoted by schools, Family oriented <br />5. Good Food: Good food, Santa Ana has flavor, Sense of home (modern and traditional <br />food), Food revival <br />a f u, <br />1. Successful businesses are important: Focus on economic development that does <br />more than grow tax base, More developers and projects that bring revenue and tax, <br />Business retention, Moved three times in last ten years, Santa Ana's success in Southern <br />California will largely depend on ability to attract investment on a commercial and <br />residential level, Property values due to lack of tax incentives to stay, Business attraction <br />and retention, Revenue to pay for services, Need a balance in revenue generation, <br />Expanding and seeking to grow, Not investing into the City, Not attracting businesses, <br />Santa Ana doesn't market itself, Lack of funding for commercial improvements, Need a <br />good quality hotel versus motels in northern Santa Ana, Need more hotels and bed tax, <br />Lack of hotels for tourism, Loss of tax to other cities because consumers leave to shop <br />elsewhere, Lack of traffic, Shop in Costa Mesa and not in the City, We are not Irvine, <br />Impacts on Santa Ana should be distributed regionally <br />General Plan Community Outreach Executive Summary CC 10/18/16 <br />19E-8 <br />R <br />