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31C - SIGN PROGRAM APP
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31C - SIGN PROGRAM APP
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Last modified
10/13/2016 3:44:24 PM
Creation date
10/13/2016 3:38:35 PM
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Template:
City Clerk
Doc Type
Agenda Packet
Agency
Planning & Building
Item #
31C
Date
10/18/2016
Destruction Year
2021
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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />OCTOBER 18, 2016 <br />CLERK OF COUNCIL USE ONLY: <br />TITLE: APPROVED <br />REGIONAL PLANNED SIGN PROGRAM p As Amended ommended <br />NO. 2016-02 FOR THE HUTTON CENTRE 0 Ordinance on 1a` Reading <br />MIXED-USE DEVELOPMENT — C] ordinance on Re Reading <br />lsolution <br />JEFF SHERMAN, APPLICANT ® SetPublic Hearing For <br />{STRATEGIC PLAN NO. 3, 2) <br />12R CONTINUED TO <br />2FILE NUMBER <br />CITY MANAGER <br />10*161!A16140104!!M111101k'I <br />Receive and file the staff report approving Regional Planned Sign Program No. 2016-02 as <br />conditioned. <br />PLANNING COMMISSION ACTION <br />At its regular meeting on September 26, 2016, by a vote of 7:0, the Planning Commission <br />adopted a resolution approving Regional Planned Sign Program No. 2016-02 as conditioned to <br />allow a variety of wall, freestanding, directional and digital signs at the existing mixed-use <br />development site adjacent to the Newport -Costa Mesa (SR -55) Freeway at 4 Hutton Centre Drive <br />located in the Specific Development No. 76 (SD -76) zoning district. The Planning Commission <br />added a condition of approval to the project that requires the digital component of the electronic <br />sign to be turned off between the hours of 11:00 p.m. and 6:00 a.m. (Exhibit A). <br />DISCUSSION <br />The applicant is proposing to construct a variety of signs, including wall, freestanding, directional <br />and digital signs, at Hutton Centre. Wall signs will identify the various tenants within the six office <br />buildings. These include Major Building Identification signs, which are located on the top floor of a <br />building, or eyebrow signs, which are located on the ground floor of a building. Freestanding signs, <br />such as a retail monument sign to identify the tenants within the retail building, tenant monument <br />signs to identify the major tenants within each office building, Project ID signs that depict the name <br />of the development (Hutton Centre) and a digital Project ID sign adjacent to the SR -55 Freeway, are <br />also proposed. The digital sign, proposed at 31 feet tall, will contain signage identifying the name of <br />the development and will be limited to tenants and activities on the premises. The digital sign will <br />incorporate a minimum of five percent of the display time (minimum of three minutes per hour) to the <br />City for public service announcements, warning messages or other similar messages as requested <br />by the City. Finally, a series of secondary signage is proposed for the site. This signage includes <br />directional signs, building address signs, vehicle regulation signs and other legal notice signs. Full- <br />sized site plans are available for public viewing in the Clerk of the Council Office. <br />31 C-1 <br />
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