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Regional Planned Sign Program No. 2016-02 September 26, 2016 Page 3 + The scale and intensity of the proposed signage is consistent and harmonious with surrounding land uses and does not create conditions that could contribute to visual or physical blight intrusion or similar incompatibilities. + The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on-site, the quantity of freestanding buildings, facades, and street frontages, the scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material(s), illumination, and other site characteristics; the nature of business activities conducted on-site; and visibility from any property used or zoned for residential purposes. If these findings can be made, then it is appropriate to grant the regional planned sign program permit. Conversely, the inability to make these findings would result in a denial. Using this information staff has prepared the following analysis, which, in turn forms the basis for the recommendation contained in this report. The 2014 ordinance requires applications for regional planned sign program be reviewed in a manner consistent with conditional use permits, as detailed in Sections 41-633 through 41-651 of the SAMC. The ordinance contains findings of fact for planned sign programs, which are intended to ensure that the scale and intensity of the proposed signage is consistent with surrounding land uses, that the location of the proposed signage will not create a hazardous environment for those on City streets or nearby freeways, and that the proposed signage is compatible with the scale, intensity, and site development characteristics. Further, the ordinance contains provisions for digital signs in planned sign programs for regional commercial centers and regional attractions. The review of these digital signs is intended to establish baseline conditions for all electronic message displays that would protect the health, safety, and welfare of those within viewing distance of such signage while also allowing flexibility in digital technology as it advances over time. Staff review of the proposed regional planned sign program indicates that the proposed signage is consistent with the provisions of the ordinance. First, Hutton Centre is eligible to apply for an electronic sign as it meets the definition of a regional commercial center. Second, the proposed sign will comply with the conditions imposed on electronic message display signs, including provisions that the sign minimize visual and light emitting intrusion onto residentially zoned or used properties; produce a maximum light level of 0.3 foot-candles over ambient light levels; incorporate a means to reduce light levels upon request by the City; and have automatic diming capabilities. Third, the digital sign copy will be restricted to change only through an immediate transition of the message that does not have the appearance of moving text or images, shall not use flashing, intermittent or moving lights or produce the optical illusion of movement, and shall be on display for 31 C-5