DOWNTOWN INC. -2016 - Laserfiche WebLink

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Here are success stories sparked from these activities: • Dino Perez's "Coloring with the Community" helped inspire and earn him a CSUF Grand Central Art Center Artist Residency in which he is now funded to bring his project to childen of a low- income residential community in Santa Ana. • Claudia de la Cruz's performance on the Promenade lead to a monthly paid artist engagement called "Noche de Flamenco" at neighboring Kutsi Cocina • The Artwalk team has formed an ongoing alliance with SAUSD to bring monthly student performances to Artwalk, made possible by our increases in our production and personnel capabilities. This has lead to a major increase in Artwalk attendance, and many of the student performers have said it is their first time visiting the downtown and /or Artwalk. • Live artists we hired were referred to Westfield Mall and were paid handsomely to help produce an arts and culture exhibit at the shopping center Supplemental Question 1:: The Artwalk requires a City of Santa Ana events permit, insurance and individual Artwalk vendors are required to prove they have or obtain a temporary business license to sell at the Artwalk. All of these are handled by Downtown Inc. in close coordination with the City's event and business license staff. Our staff have managed this process without fail since the early 2010's. Supplemental Question 2:: Artwalk has existed as a staple event of the downtown arts community since 1999. As the event grew and Downtown Inc. was formed, the operational manager of the event was inherited by our organization. We have successfully managed the Artwalk for many years and have tripled our investment in it over the last year to revitalize and reconnect it to the community and local artists. Supplemental Question 3:: Artwalk is a free and public event that occurs in the streets of downtown Santa Ana and inside 20+ art galleries, community spaces and music venues. The event occurs on the first Saturday of every month and the grant funds would spread across the next twelve Artwalks (adding approximately $800 to our monthly budget for public free performances and interactive art exhibits and art activities). We are proud to say that Artwalk is one of the most widely recognized events in the community. At a recent City of Santa Ana stakeholder input meeting, the youth commission declared it their favorite event in the city. While word -of -mouth continues to be the primary driver of traffic to downtown's "First Saturday," we believe the following communications also reach into the community: (1) Promotions and marketing by all of our participants including art vendors, performers, gallery owners and other art and community spaces