RESO 2016-37_4 Hutton Centre Drive (Regl Planned Sign Pgm)

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height of the signs are needed due to the orientation of the site toward an interior street and the SR -55 freeway. The freeways' development, with a combination of at -grade and below -grade configurations, limits visibility to Hutton Centre. Additional building signage opportunities will maximize view of the site for pedestrians and cyclists on City streets and motorists on the freeway. Further, signage will be oriented toward traffic on the freeways, streets, and on-site travel lanes, which will minimize impacts on adjacent uses. The digital sign will incorporate the latest technologies that will minimize light intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. 2. The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signs will be located on private property that is adjacent to the SR -55 freeway as well as major local arterials (MacArthur Boulevard and Main Street). The signs are designed to be in scale with the surrounding streetscape, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling in the immediate vicinity. 3. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on-site; the quantity of freestanding buildings, facades, and street frontages; scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material(s), illumination, and other site characteristics; the nature of business activities conducted on-site; and, visibility from any property used or zoned for residential purposes. The proposed signage will be compatible with the scale and site development characteristics on which they are proposed as the signs will be placed in strategic locations intended to maximize visibility. The monument and digital sign will allow the signs to be visible from local streets and a freeway whose viewships are limited by overcrossings, significantly wide rights-of-way, and below -grade configurations. Further, the proposed signage, including the digital reader board sign, is an appropriate means of identifying the multitude of tenants within Hutton Centre. Finally, the proposed signs Resolution No. 2016-37 Page 2 of 6