Laserfiche WebLink
• DTI website averages 5,000 visitors per month (5% increase in 2016) <br />• SABC website averages 1,650 visitors per month (website launched in March 2016) <br />• Shop Small Santa Ana Campaign included special deals from 50+ local businesses <br />(New program in 2016) <br />• SABC distributed 7,500 printed flyers per month in 2016, advertising downtown <br />businesses, Sidewalk Sales, DTSA Farmers Market, Sunday Matinees, and Art Walk <br />Social Media <br />• DTI Facebook page: 27,995 likes; SABC Facebook page: 1,790 likes <br />o City of Santa Ana: 6,553 likes; SAUSD: 4,725 likes <br />• DTI Instagram account: 16,500+ followers; 8,000+ posts promoting local businesses <br />• SABC "Flash Mob" Campaign videos generated 38,000+ views (New program in 2016) <br />Special Events <br />• BID -Sponsored events attracted more than 70,000 visitors to downtown in 2016 <br />o First Saturday Art Walk <br />o Santa Ana Media Summit (New event in 2016) <br />o Savor Santa Ana <br />o Santa Ana Street Breakfast (New event in 2016) <br />o SAUSD School of Choice Fair <br />o Arts Roundtables (New event in 2016) <br />Weekly Entertainment <br />• SABC's Sunday Matinees at the Frida Cinema attracts an average of 35 visitors to <br />downtown each weekend (New program in 2016) <br />• SABC sponsored 300+ hours of live musical entertainment in 2016 <br />• SABC sponsored 500+ hours of clown entertainment (balloon figures and face <br />painting) in 2016 <br />• SABC generated $251,563.00 in in-kind donations in 2016, according to the BID <br />organization's own calculations <br />19E-5 <br />