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Task 5: promote Travel Safe, Share the Space Media Campaigrn <br />Campaign and procured a limited run of direct media purchase as part off previous'QfS grant. <br />The direct media campaign Included 36 street light banners and 12 transit stop advertisements, <br />as Well as printed collateral materials and a webstte with bicycle safety information. Each direct <br />media installation ran for 90 -days. <br />This program would utiilze the artwork developed by the previous program for a cityvAde <br />extended direct media campaign, The City of Santa Ana would procure a minimum of 72 banner <br />Installations for 180 days and 24 transit stop advertisements for go- days, <br />City staff will help coordinate the identification of responsible contractor for the installation of this <br />work. The budget for this task has been identified by the grant as $85,520 <br />25C -16 <br />