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f'tt t s; Information, gathered as part of the Product support services provided to you, if any, related to the Product. DMF Holdings may use this information solely to improve our products or to provide customized services or technologies to you. DMF Holdings may disclose this information, excluding any Information explicitly declared as Confidential Information, to others but not in a form that personally identifies you. 4, SOFTWARE MAINTENANCE, UPDATES AND DISCONTINUATION. a. A Subscription entitles the purchaser to updates of the Product for a period of one (1) year (865 days) following the purchase of the Product. b. DMF Holdings may, in its sole discretion, provide technical support, updates and /or supplements of the Software and /or related information ( "Updates ") to you hereunder, in which case such Updates shall also be deemed to be included in the Product and therefore governed by this EULA, unless other terms of use are provided by DMF Holdings with such Updates. 5, SOFTWARE DELIVERY. Unless purchased at an Enterprise level, the Product and any associated materials are provided in electronic format only via the ASP hosted plan, The delivery of product will be retained through a URL such as, www.blkeconnwj ct.r/YQURNAMEor some other agreeable naming convention. 6. UPGRADES. Upgrades of the software will be completed from time to time. Any associated standard upgrades will be provided to User and integrated as User deems appropriate. Module or cost module upgrades, unless part of this EULA, will be offered to User on a case per case basis. User has the option to purchase or refuse these upgrade modules at their discretion. 7. INTELLECTUAL PROPERTY RIGHTS. All title and intellectual property rights in and to the Product (including but not limited to any images, photographs, animations, video, audio, music, text and "applets" incorporated into the Product and any copies of the Product that you are expressly permitted to make herein) are owned by DMF Holdings or its affiliates. All title and intellectual property rights in and to the content which may be accessed through use of the Product are the property of the respective content owner and may be p rotected by applicable copyright or other intellectual property laws and treaties. This EULA grants you no rights to use such content, All title and intellectual property rights in and to your modifications to the Product, are owned by you provided that such modifications are made available to DMF Holdings free of charge and royalty -free for inclusion in later releases of the Product. All rights not expressly granted are reserved by DMF Holdings, 8. NONDISCLOSE AND NONCOMPETITION. a. Both parties recognize that the other party may obtain proprietary and /or confidential information ( "Confidential Information ") in the course of the business relationship defined herein. Each party therefore agrees that it will not disclose the Confidential Information of the other party to any third party (i) except as provided for in this EULA or as necessary to pursue and implement the business relationships defined herein; (ii) to its responsible employees and professional advisors with a bona fide need to C 25A -17