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To gain community input, we suggest hosting one to two open sessions at the Zoo to hear <br />Ideas for the future of the Zoo, uncover potential challenges for development, and gain <br />feedback on direction and concepts. We recommend hosting one of these sessions after <br />preliminary concepts have been identified so the community has something concrete to <br />react to. <br />PROCESS PHASES <br />Our dynamic planning process includes four phases of work. In each phase we will have <br />discussions or meetings with the core planning team, host a series of on-site workshops <br />with the Advisory Committee, and provide regular process updates. Meetings with external <br />stakeholders may be conducted on-site, by phone, or at another location that is amenable <br />to them. After each workshop, ZA will provide summary findings and conclusions, including <br />next steps to be completed, ensuring that the process remains on track. <br />PHASE l: DISCOVERY:"WHERE ARE WE?" <br />Internal and external stakeholder interviews <br />• Funding trend review <br />Volunteer and staff engagement <br />• Public input <br />Environmental Scan: market and demographic trends <br />• Market and demographic trends <br />Benchmarking <br />Organization and financial assessment <br />PHASE II: DREAMING:"WHERE CAN WE GO?" <br />Identification of opportunities: revenue, operations, program, and organization <br />• Community input session <br />PHASE. III: REALITY: "WHAT CAN WE DO?" <br />Staff and public input <br />Establishing priorities — program, exhibit, revenue <br />Begin budget analysis <br />PHASE IV: ACTION: "HOW DO WE GETTHERE?" <br />Community input session <br />Organizational, operational, and financial plans <br />Phasing strategy recommendations <br />DETAILED PROCESS <br />PHASE I: DISCOVERY:"WHERE ARE WE?" <br />Assessment and Analysis <br />Through one-on-one discussions with the planning team and other Zoo staff, we will conduct <br />a comprehensive analysis of internal and external issues affecting the Zoo, specifically <br />addressing issues related to: <br />Internal <br />Operations & Finances <br />Visitor Profiles <br />Marketing/Communications <br />Organization <br />Education <br />• Conservation <br />External <br />Tourism & Economic Trends <br />Community & Conservation Partners <br />• Funding Sources <br />Competition <br />Industry and Attractions Trends <br />Regional Priorities <br />Projected Attendance Growth <br />sample Client Growth Projections <br />f f-, <br />2 96- b <br />SP PiIA Amit 70n biASI EG 11 All (. <br />