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LTJ <br />/ADVISORS <br />ZACHARY WINFIELD <br />Director of Analysis & Marketing <br />Zachary Winfietd brings an expansive set of skulls to Zoo <br />Advisors gained through a multi -faceted career in the <br />zoo, consulting, and business worlds. He has extensive <br />experience conducint business analysis, membership <br />and guest services assessments, marketing strategy, <br />and fundraising programs for zoos, aquariums, and other <br />non-profit organizations. <br />Zach has special expertise in data analysis, reporting, and <br />strategies. lie focuses on guiding organizations through <br />the process of choosing and implementing systems <br />to integrate departments, remove sitos and maximize <br />resources. In addition, his anatytical background <br />complements and supports the strategic and business <br />planning initiatives for Zoo Advisors' clients. With a <br />deep and abiding love for data analysis, Zach is expert at <br />extracting meaningful and actionable information from <br />large datasets. He has spearheaded the creation of Zoo <br />Advisors' proprietary dataset, which overlays more than <br />a decade of zoo industry performance and development <br />data with economic, demographic, and climatological <br />from a variety of other sources. <br />Zach found his niche as the Membership & Marketing <br />Director at Reid Park Zoological Society in Tucson, AZ, <br />where he oversaw the membership and marketing <br />operations, and shepherded the Zoo through an <br />organization -wide restructure of information systems, He <br />further developed his expertise as a consultant working <br />with zoos, aquariums, and other non -profits throughout <br />the United States, <br />Zachary Wautd act as the lead analyst, providing <br />advanced analytics in finances, industry trends, and <br />market data. <br />EDUCATION <br />Bachelor of English <br />Skidmore Catlege <br />2�il6b <br />Current Projects and Completion dates <br />Akron Zoo <br />Economic Impact Study // Jan. 2017 <br />Chattanooga Zoo <br />Business Planning // May 2017 <br />Knoxville Zoo <br />Business Planning // Apr. 2017 <br />Nantucket Aquarium <br />Feasibility Study // Apr. 2017 <br />Saint l.ouis Zoo <br />Business Planning // Jan. 2017 <br />Availability for Santa Ana: '70% <br />((1 <br />tf,r1 IA dPoA NU I MASILR PI A!,] 7 <br />